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Advisor(s)
Abstract(s)
A presente dissertação apresenta uma análise à comunicação feita nas organizações
por parte das diferentes gerações tendo em conta o ciclo de vida de cada uma. Numa primeira
etapa, o trabalho teve por base uma pesquisa bibliográfica focalizada em conceitos-chave
para a investigação como geração, comunicação, linguagem verbal e não-verbal, comportamentos
e organizações. Posteriormente, o trabalho empírico seguiu a metodologia do estudo
de caso, selecionando uma organização de pequena dimensão (Carnes LM) e outra de grande
dimensão (ALPM). Numa primeira etapa, foi realizada observação não participante nas duas
empresas e posteriormente uma entrevista semi-estruturada a um membro de cada instituição.
A pesquisa documental de factos, documentos e gráficos caracterizaram a população
ativa e empregada em Portugal, em articulação com as variáveis de grupo etário e sexo.
No decorrer do estudo, foi percetível a importância da comunicação geracional nas
organizações, nomeadamente, nos dois casos estudados, através da forma em que é feita a
comunicação e como as pessoas se comportam nestas duas organizações.
Dada a escassez de estudos deste âmbito aplicados à realidade portuguesa, esta dissertação
pretende constituir um importante contributo para toda a comunidade académica.
The present dissertation presents an analysis to the communication made in the organizations by looking at the different generations taking into account the life course of each one. In a first step, the work was based on a literature review focused on key concepts for research such as generation, communication, verbal and non-verbal language, behavior and organizations. Subsequently, the empirical work followed the methodology of the case study, selecting a small organization (Carnes LM) and a large one (ALPM). In the first stage, a non-participant observation was performed in both companies and then an semi-structured interview with a member of each institution. The documental research of facts, documents and graphs characterized the population active and employed in Portugal, also considering variables of age group and sex. In the course of the study, the increasing importance of generational communication in organizations was perceptible, namely in the two cases studied and in the way communication is made and how people behave in these two organizations. Given the shortage of studies with this approach applied to the Portuguese reality, this dissertation intends to contribute to the entire academic community.
The present dissertation presents an analysis to the communication made in the organizations by looking at the different generations taking into account the life course of each one. In a first step, the work was based on a literature review focused on key concepts for research such as generation, communication, verbal and non-verbal language, behavior and organizations. Subsequently, the empirical work followed the methodology of the case study, selecting a small organization (Carnes LM) and a large one (ALPM). In the first stage, a non-participant observation was performed in both companies and then an semi-structured interview with a member of each institution. The documental research of facts, documents and graphs characterized the population active and employed in Portugal, also considering variables of age group and sex. In the course of the study, the increasing importance of generational communication in organizations was perceptible, namely in the two cases studied and in the way communication is made and how people behave in these two organizations. Given the shortage of studies with this approach applied to the Portuguese reality, this dissertation intends to contribute to the entire academic community.
Description
Keywords
Geração Comunicação Organização Ciclo de vida Generation Communication Organization Life course