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Advisor(s)
Abstract(s)
O kimono revival é atualmente um processo no qual o kimono se está a tornar
ativo, popular e importante novamente na sociedade japonesa como resultado de certos
fatores histórico-sociais. Através do número crescente de lojas dedicados à venda de
kimonos vintage e em segunda mão, e da criação de grupos para se vestir o kimono, é
possível observar que o interesse em o vestir de forma criativa e visando a moda, está a
crescer no Japão. O que previamente era apenas um traje formal e restritivo, está a ser
reinventado e adaptado às necessidades e às sensibilidades estéticas das gerações mais
novas. Por outras palavras, o uso do kimono informal e não tradicional está a ser
reavivado como street fashion.
Simultaneamente, a internet e as redes sociais, os serviços de aluguer de kimono
como atividades de turismo cultural, e a difusão da cultura japonesa através das
campanhas do Cool Japan, despertaram o interesse pelo kimono de pessoas no
estrangeiro. Nesta dissertação três estudos de caso representam o número crescente de
pessoas europeias interessadas em aprender sobre o kimono e em vesti-lo como resultado
da sua internacionalização nos últimos anos. Este estudo pretende analisar o tipo de
atividades que estas pessoas exercem dentro do contexto do kimono revival, e o que isso
pode significar para o futuro do kimono como moda fora do Japão.
The kimono revival is currently a process in which the kimono is becoming active, popular and important again in Japanese society as a result of certain historical and social factors. Through the growing number of second-hand and vintage stores dedicated to selling kimono, as well as the creation of kimono-wearing groups, it's possible to observe that the interest for wearing kimono in new creative and fashionable ways is growing in Japan. What was previously a merely formal and restrictive costume, is being reinvented and adapted to the younger generations' needs and aesthetic sensibilities. In other words, the use of informal non-traditional kimono is being revived as street fashion. Simultaneously, internet and social media, kimono rental services as cultural tourism activities, and the spread of Japanese culture through the Cool Japan campaigns have piqued the interest in kimono of people overseas. In this dissertation three case studies represent the growing number of European people interested in learning about kimono and wearing it as a result of its internationalization in recent years. This study intends to analyze what kind of activities these individuals carry out in the context of the kimono revival, and what it can mean for the future of kimono as fashionwear outside Japan.
The kimono revival is currently a process in which the kimono is becoming active, popular and important again in Japanese society as a result of certain historical and social factors. Through the growing number of second-hand and vintage stores dedicated to selling kimono, as well as the creation of kimono-wearing groups, it's possible to observe that the interest for wearing kimono in new creative and fashionable ways is growing in Japan. What was previously a merely formal and restrictive costume, is being reinvented and adapted to the younger generations' needs and aesthetic sensibilities. In other words, the use of informal non-traditional kimono is being revived as street fashion. Simultaneously, internet and social media, kimono rental services as cultural tourism activities, and the spread of Japanese culture through the Cool Japan campaigns have piqued the interest in kimono of people overseas. In this dissertation three case studies represent the growing number of European people interested in learning about kimono and wearing it as a result of its internationalization in recent years. This study intends to analyze what kind of activities these individuals carry out in the context of the kimono revival, and what it can mean for the future of kimono as fashionwear outside Japan.
Description
Keywords
Kimono Kimono revival Japão Cultura japonesa Estudos de caso Japan Japanese culture Case studies