Publication
Understanding Mexican and Brazilian multilatinas market selection
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Silva, Susana Cristina Lima da Costa e | |
| dc.contributor.author | Maciel, João Rui Antunes | |
| dc.date.accessioned | 2018-12-14T14:38:53Z | |
| dc.date.available | 2018-12-14T14:38:53Z | |
| dc.date.issued | 2018-11-19 | |
| dc.description.abstract | Mexican and Brazilian Multilatinas have become a phenomenon that has caught the attention of many authors and researchers around the world. This Master’s Final Thesis on Multilatinas was developed to understand Mexican and Brazilian Multilatinas’ market selection and why these companies first expand to geographically close countries. The CAGE framework developed by Ghemawat (2001) measures the distance between two countries according to Cultural, Administrative, Geographic and Economic criteria and was the main indicator for this research. The literature review allowed for the exploration of concepts related to a Multilatina’s expansion, such as internationalization, market selection, emerging market multinational companies, and Multilatinas and the CAGE framework. The Uppsala and network models studied in the literature explained how managers decide on market selection and which factors contribute to it. The development of a conceptual framework related to how Mexican and Brazilian Multilatinas select their markets, in a systematic or opportunistic way, and how CAGE factors influence managers’ decisions. It was possible to verify that countries where Mexican and Brazilian Multilatinas expand are the ones with the lowest CAGE distance, so these factors influence market selection for Mexican and Brazilian Multilatinas. | pt_PT |
| dc.identifier.tid | 202102149 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10400.14/26369 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Emerging market multinationals | pt_PT |
| dc.subject | Multilatinas | pt_PT |
| dc.subject | Market selection | pt_PT |
| dc.subject | Opportunistic | pt_PT |
| dc.subject | Systematic | pt_PT |
| dc.subject | CAGE | pt_PT |
| dc.title | Understanding Mexican and Brazilian multilatinas market selection | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | Mestrado em Marketing | pt_PT |