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Abstract(s)
A reputação é um fator muito influente no trabalho de um cientista pelos seus efeitos na carreira, captação de fundos ou aprovação dos pares. Do mesmo modo que se revela importante para as unidades de I&D na construção de redes de trabalho e na angariação de financiamento, público ou privado. Contudo, o fenómeno da reputação é difícil de avaliar, pois inclui fatores subjetivos, não detetados nas habituais técnicas bibliométricas, e porque tem evoluído face às exigências da nova ciência-empreendedora. Neste contexto, desenvolvemos um estudo com o propósito de entender a natureza do fenómeno da reputação aplicado ao domínio da ciência, no ambiente de um consórcio de investigação universidade-indústria em Portugal. Trata-se de uma investigação-piloto que partiu das necessidades sentidas pela equipa de comunicação do consórcio e que tem em mãos a tarefa de gerir a reputação da parceria e dos seus investigadores. Esse artigo deixa algumas pistas para um trabalho de Comunicação Estratégica continuado.
Reputation is a very influential factor in the work of scientists because of its effects on career, fundraising, or peer approval. In the same way that it is important for R&D units in building networks or raising funds, public or private. However, the reputation phenomenon is difficult to assess because it includes subjective factors not detected in the usual bibliometric techniques and because it has evolved, as a consequence of the demands of the new entrepreneurial-science. In this context, we have developed a study with the purpose of understanding the nature of the reputation phenomenon applied to the field of science in the context of a university-industry research consortium in Portugal. This is a pilot project that emerged from the needs felt by the consortium’s communication team with the task of managing the reputation of the partnership and its researchers. This paper leaves some clues for continued Strategic Communication work.
Reputation is a very influential factor in the work of scientists because of its effects on career, fundraising, or peer approval. In the same way that it is important for R&D units in building networks or raising funds, public or private. However, the reputation phenomenon is difficult to assess because it includes subjective factors not detected in the usual bibliometric techniques and because it has evolved, as a consequence of the demands of the new entrepreneurial-science. In this context, we have developed a study with the purpose of understanding the nature of the reputation phenomenon applied to the field of science in the context of a university-industry research consortium in Portugal. This is a pilot project that emerged from the needs felt by the consortium’s communication team with the task of managing the reputation of the partnership and its researchers. This paper leaves some clues for continued Strategic Communication work.
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Keywords
Reputação científica Comunicação da ciência Comunicação estratégica Empreendedorismo científico Scientific reputation Science communication Strategic communication Scientific entrepreneurship