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Abstract(s)
Tendo como enquadramento teórico a Comunicação Política, este Relatório de
Estágio apresenta um estudo sobre a cobertura jornalística televisiva do “Caso TSU”
(Taxa Social Única) pelo Jornal da Noite da SIC, no período temporal de 7 a 15 de
Setembro de 2012. Através da componente teórica e empírica, o trabalho procura
identificar os padrões jornalísticos presentes na cobertura do caso e pretende refletir
sobre a forma como se faz a cobertura televisiva da política em Portugal, bem como as
suas potenciais repercussões na sociedade portuguesa.
A primeira parte do Relatório de estágio é composta por um enquadramento
teórico sobre comunicação política, nomeadamente sobre o impacto das empresas
mediáticas na atividade política, a política para os media e o jornalismo político
contemporâneo. Na componente teórica refletimos ainda sobre o conceito de escândalo
político, por se ter revelado fundamental para melhor compreender a cobertura do “Caso
TSU”. Na segunda parte do trabalho apresentamos a estratégia metodológica que
orientou a pesquisa empírica e que permitiu verificar que a construção jornalística da
estória foi orientada segundo critérios sensacionalistas, assentes na dramatização e
encenação dos fatos; na personalização política, no enquadramento negativo e no
conflito político. O estudo permitiu também concluir que o “ciclo de vida da estória” do
“Caso TSU” evoluiu de acordo com a estrutura sequencial do escândalo político,
teorizado por John B. Thompson. Esta conclusão permitiu-nos refletir sobre os
potenciais impactos da mediatização negativa da política, tendo em conta que os
escândalos políticos podem, efetivamente, ter um impacto corrosivo nas sociedades
democráticas.
Having as theoretical framework the Political Communication, this report presents a study of television journalistic coverage of the "Caso TSU" (Single Social Tax) by Jornal da Noite - SIC, during the time period from 7 to 15 September 2012. Through theoretical and empirical background, the work seeks to identify the journalistic standards present in the coverage of the case and intends to reflect on how it makes television coverage of politics in Portugal, as well as their potential impact on Portuguese society. The first part of the report is composed of a theoretical framework on political communication, in particular on the impact of media corporations in political activity, the policy for the media and the contemporary political journalism. In the theoretical part we also reflect on the concept of political scandal, for having been fundamental to better understand the coverage of "Caso TSU". In the second part of the paper we present a methodological strategy that guided the empirical research which has shown that the construction of journalistic story was hyped oriented criteria, based on dramatization and staging of events, the customization policy, the negative environment and political conflict. The study also concluded that "the life cycle of the story" of the "Caso TSU" has evolved according to the sequential structure of political scandal, theorized by John B. Thompson. This finding allowed us to reflect on the potential impact of negative media coverage of politics, given that political scandals can effectively have a corrosive impact in democratic societies.
Having as theoretical framework the Political Communication, this report presents a study of television journalistic coverage of the "Caso TSU" (Single Social Tax) by Jornal da Noite - SIC, during the time period from 7 to 15 September 2012. Through theoretical and empirical background, the work seeks to identify the journalistic standards present in the coverage of the case and intends to reflect on how it makes television coverage of politics in Portugal, as well as their potential impact on Portuguese society. The first part of the report is composed of a theoretical framework on political communication, in particular on the impact of media corporations in political activity, the policy for the media and the contemporary political journalism. In the theoretical part we also reflect on the concept of political scandal, for having been fundamental to better understand the coverage of "Caso TSU". In the second part of the paper we present a methodological strategy that guided the empirical research which has shown that the construction of journalistic story was hyped oriented criteria, based on dramatization and staging of events, the customization policy, the negative environment and political conflict. The study also concluded that "the life cycle of the story" of the "Caso TSU" has evolved according to the sequential structure of political scandal, theorized by John B. Thompson. This finding allowed us to reflect on the potential impact of negative media coverage of politics, given that political scandals can effectively have a corrosive impact in democratic societies.
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Keywords
Comunicação política Cobertura jornalística Televisão SIC Evento político TSU Escândalo político Political communication Journalistic coverage Television Political event Political scandal