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A gamificação é um conceito central em diferentes contextos de aplicação, nomeadamente como uma ferramenta importante para atrair, manter e motivar os colaboradores, clientes, ou outros destinatários dependendo da área em que procura atuar. A presente investigação procura responder a duas questões complementares: por um lado, identificar quais são as principais dimensões e atributos da gamificação e, por outro, entender a perceção dos colaboradores que passaram ou passam pela experiência da gamificação nos seus locais de trabalho. A abordagem metodológica para responder à primeira questão foi a realização de uma scoping review que identificou de forma sistemática e abrangente, as principais vantagens, aplicabilidade e implicações na adoção da gamificação no seio empresarial. Para a segunda questão adotou-se uma abordagem quantitativa junto de pessoas com envolvimento em processos de gamificação. A análise das duas perspetivas possibilitou concluir que a gamificação tem a capacidade de transformar e otimizar as organizações, fazendo com que obtenham maior satisfação e criem valor. No entanto, para otimizar essa mudança, é imprescindível que as empresas implementem cuidadosamente uma estratégia de adaptação eficiente, transparente, considerando as necessidades e desejos dos colaboradores.
Gamification is a central concept in different contexts of application, namely as an important tool for attracting, retaining and motivating employees, customers or other recipients, depending on the area in which it seeks to operate. This research seeks to answer two complementary questions: on the one hand, to identify the main dimensions and attributes of gamification and, on the other, to understand the perceptions of employees who have experienced or are experiencing gamification in their workplaces. The methodological approach to answering the first question was to carry out a scoping review that systematically and comprehensively identified the main advantages, applicability and implications of adopting gamification in business. For the second question, a quantitative approach was adopted with people involved in gamification processes. Analysis of the two perspectives led to the conclusion that gamification has the ability to transform and optimise organisations, making them more satisfied and creating value. However, in order to optimise this change, it is essential that companies carefully implement an efficient, transparent adaptation strategy, taking into account the needs and desires of employees.
Gamification is a central concept in different contexts of application, namely as an important tool for attracting, retaining and motivating employees, customers or other recipients, depending on the area in which it seeks to operate. This research seeks to answer two complementary questions: on the one hand, to identify the main dimensions and attributes of gamification and, on the other, to understand the perceptions of employees who have experienced or are experiencing gamification in their workplaces. The methodological approach to answering the first question was to carry out a scoping review that systematically and comprehensively identified the main advantages, applicability and implications of adopting gamification in business. For the second question, a quantitative approach was adopted with people involved in gamification processes. Analysis of the two perspectives led to the conclusion that gamification has the ability to transform and optimise organisations, making them more satisfied and creating value. However, in order to optimise this change, it is essential that companies carefully implement an efficient, transparent adaptation strategy, taking into account the needs and desires of employees.
Descrição
Palavras-chave
Gamificação Gestão de recursos humanos Motivação Jogos Desempenho Gamification Human resource management Motivation Games Performance