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Advisor(s)
Abstract(s)
O presente trabalho, realizado no âmbito de estágio curricular em parceria entre a Escola Superior de Biotecnologia da Universidade Católica e a empresa Unicer Bebidas, S.A., teve como objectivo a pesquisa bibliográfica de inovações de embalagens de bebidas, de forma a cativar o consumidor cada vez mais exigente no acto da compra e a proporcionar uma maior vantagem em relação à concorrência.
Inicialmente, foi feita uma pesquisa mais abrangente, referente à inovação de embalagens de bebidas a vários níveis, como material, forma, tamanho, funcionalidade, marketing, design gráfico, entre outros.
De seguida, a pesquisa foi centrada fundamentalmente no âmbito da funcionalidade de embalagens de bebidas, pensando na utilidade e na facilidade de utilização destas para o consumidor, facilitando desta forma, o seu dia-a-dia.
Esta pesquisa foi realizada na Escola Superior de Biotecnologia da Universidade Católica Portuguesa, onde tive acesso a artigos em base de dados que só aqui poderia aceder, como a b-on.pt e publicações científicas. Também na Empresa Unicer Bebidas, S.A. tive oportunidade de contacto com os produtos aqui produzidos, e os processos envolvidos na produção dos mesmos, possibilitando-me assim, fazer-me uma pesquisa de embalagens de bebidas diferentes e inovadoras, para poderem ser aplicadas como uma mais-valia aos seus produtos.
Do estudo efectuado, constata-se com um maior realce, sistemas de embalagens de bebidas mais funcionais e cómodos adequados ao estilo e ritmo de vida actual, destacando-se os métodos de encerramento após a abertura das latas, assim como, referentes ao fluxo restrito de líquido e som a deglutir. Realçou-se a importância das cápsulas funcionais pela conservação das propriedades dos ingredientes incorporados até ao momento de consumo e também se teve em conta materiais alternativos ao PET, como o PEF que apresenta melhores propriedades de barreira e térmicas relativamente ao PET, assim como, o cartão e os bioplásticos que apresentam a vantagem de serem mais económicos e biodegradáveis, e portanto não nocivos ao ambiente.
The present work, was conducted under the ambit of the curricular traineeship in a partnership between the Escola Superior de Biotecnologia da Universidade Católica Portuguesa and the company Unicer Bebidas, S.A., had the purpose of studying and research the bibliographic innovations on beverage packaging, in order to attract consumers increasingly demanding on purchase and provide a greater advantage over the competition. Initially, there was a more comprehensive and wide search, related to beverage packaging innovation at various levels, such as material, shape, size, functionality, marketing, graphic design, among others. Next, the research was focused primarily in the area of functionality beverage packaging, thinking about the usefulness and ease to use them by the consumer, thus facilitating the daily handling. This research was conducted in the Escola Superior de Biotecnologia da Universidade Católica Portuguesa, where I had access to the items in the database that only there I could have access to them, as the b-on.pt and scientific publications. Also on Company Unicer Bebidas, S.A. where I had the opportunity to have the direct contact with the products produced there, and the processes involved in producing them, enabling me to do an research for beverage packaging different and innovative in order to be applied as an surplus value to their products. In this study, it appears with a greater enhancement, beverage packaging systems with an more functional and convenient appropriate to the style and pace of modern life, especially the methods of closure after opening the cans, as well as relating to restricted flow of liquid and swallowing sound. As highlight the work shows the importance of functional capsules for conservation the properties of the ingredients incorporated until the moment of consumption and also took into account alternative to PET materials, PEF as it has better thermal and barrier properties relative to PET, as well as the card and bioplastics which have the advantage of being more economical and biodegradable and therefore not harmful to the environment.
The present work, was conducted under the ambit of the curricular traineeship in a partnership between the Escola Superior de Biotecnologia da Universidade Católica Portuguesa and the company Unicer Bebidas, S.A., had the purpose of studying and research the bibliographic innovations on beverage packaging, in order to attract consumers increasingly demanding on purchase and provide a greater advantage over the competition. Initially, there was a more comprehensive and wide search, related to beverage packaging innovation at various levels, such as material, shape, size, functionality, marketing, graphic design, among others. Next, the research was focused primarily in the area of functionality beverage packaging, thinking about the usefulness and ease to use them by the consumer, thus facilitating the daily handling. This research was conducted in the Escola Superior de Biotecnologia da Universidade Católica Portuguesa, where I had access to the items in the database that only there I could have access to them, as the b-on.pt and scientific publications. Also on Company Unicer Bebidas, S.A. where I had the opportunity to have the direct contact with the products produced there, and the processes involved in producing them, enabling me to do an research for beverage packaging different and innovative in order to be applied as an surplus value to their products. In this study, it appears with a greater enhancement, beverage packaging systems with an more functional and convenient appropriate to the style and pace of modern life, especially the methods of closure after opening the cans, as well as relating to restricted flow of liquid and swallowing sound. As highlight the work shows the importance of functional capsules for conservation the properties of the ingredients incorporated until the moment of consumption and also took into account alternative to PET materials, PEF as it has better thermal and barrier properties relative to PET, as well as the card and bioplastics which have the advantage of being more economical and biodegradable and therefore not harmful to the environment.
Description
Keywords
Embalagem Bebidas Inovação Funcionalidade Packaging Functionality Innovation Beverages