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Abstract(s)
O presente trabalho tem como tema “Empreendedorismo: Contributo para a criação de uma empresa promotora de atividade física”, cujo objetivo passa por contribuir para um futuro negócio, no âmbito de aluguer de espaço desportivo, na qualidade de futebol de 7 jogadores. Para tal, realizamos um estudo quantitativo, que serve como um dos instrumentos que o plano de negócios deve contemplar, com o objetivo de se averiguar o potencial para a abertura de uma empresa, no que concerne ao grau de satisfação dos clientes que praticam este desporto. O trabalho empírico foi suportado por uma amostra, não probabilística por conveniência, constituída por 67 clientes que usam espaços desportivos na cidade de Viseu. Recorremos a um questionário, construído ad hoc, para se poder alcançar o objetivo delineado.
Os resultados obtidos mostram que 55,2% dos clientes revelam que o espaço frequentado não organiza torneios, respondendo posteriormente que seria do seu interesse a possibilidade do espaço organizar torneios entre clientes, 80,6%. Este será um dos vetores no qual um possível projeto se possa centrar, o que se traduz na introdução de um novo produto, a ser oferecido aos potenciais clientes.
The present work has as its theme “Entrepreneurship: Contribution to the creation of a company that promotes physical activity”, whose objective is to contribute to a future business, in the scope of sports space rental, as 7-player soccer. To this propose, we conducted a quantitative study, which serves as one of the tools that the business plan should contemplate, with the aim of ascertaining the potential for starting a company, regarding the degree of satisfaction of customers who practice this sport. The empirical work was supported by a non-probabilistic convenience sample, consisting of 67 clients who use sports spaces in the city of Viseu. We resorted to a questionnaire, built ad hoc, in order to achieve the goal outlined. The results show that 55.2% of customers reveal that the space they attend does not organize tournaments, answering later that it would be in their interest the possibility of organizing tournaments between customers, 80.6%. This will be one of the vectors on which a possible project can focus, which translates into the introduction of a new product to be offered to potential customers.
The present work has as its theme “Entrepreneurship: Contribution to the creation of a company that promotes physical activity”, whose objective is to contribute to a future business, in the scope of sports space rental, as 7-player soccer. To this propose, we conducted a quantitative study, which serves as one of the tools that the business plan should contemplate, with the aim of ascertaining the potential for starting a company, regarding the degree of satisfaction of customers who practice this sport. The empirical work was supported by a non-probabilistic convenience sample, consisting of 67 clients who use sports spaces in the city of Viseu. We resorted to a questionnaire, built ad hoc, in order to achieve the goal outlined. The results show that 55.2% of customers reveal that the space they attend does not organize tournaments, answering later that it would be in their interest the possibility of organizing tournaments between customers, 80.6%. This will be one of the vectors on which a possible project can focus, which translates into the introduction of a new product to be offered to potential customers.
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Keywords
Empreendedorismo Inovação Atividade física Entrepreneurship Innovation Physical activity