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Abstract(s)
O trabalho de investigação que desenvolvemos teve como principal objetivo analisar a comunicação interna no seio dos novos mega-agrupamentos, no contexto da sua recente formação e subsequente processo de consolidação. O processo de ordenamento da rede escolar tem no Decreto-Lei n.º 115-A/98 o seu principal impulsionador, desencadeando a criação de Agrupamentos de Escolas. Conclui-se em abril de 2013 com a quarta e última fase de agregações. Criam-se agrupamentos de grande dimensão, denominados mega-agrupamentos, uma nova realidade organizacional. Este facto, associado a motivações de natureza pessoal e profissional, sustentou o trabalho que realizámos. Pretendeu-se estudar a eficácia dos instrumentos de comunicação interna na consolidação do processo de agregação de uma nova comunidade que, por natureza, se encontra fisicamente dispersa, uma problemática que consideramos atual e pertinente. Centrámos o nosso estudo no Agrupamento de Escolas do Almonda onde estudámos aspetos da comunicação interna implementada numa organização educativa onde coabitam docentes de variadas realidades sociais, com competências, valores e culturas heterogéneas. Aferimos as práticas comunicativas e como funciona o processo de comunicação interna nos seus diversos fluxos. Analisámos em que medida as lideranças, de topo e intermédias, organizam os seus processos de comunicação. Como metodologia de investigação, optámos pelo estudo de caso. As técnicas de recolha de dados adotadas foram a observação direta e o inquérito por questionário.
Em termos de resultados obtivemos conclusões que nos conduzem à centralidade e burocratização dos processos de comunicação interna, nomeadamente no que se refere à regulação do funcionamento e da construção da identidade coletiva do novo mega-agrupamento, desenvolvendo estratégias de comunicação que procuram promover a sua eficácia organizacional. Identificámos o facto de os sistemas de comunicação desempenharem um papel cada vez mais central nas organizações educativas, necessitando estas de adotar uma política de comunicação eficaz, desenvolvendo novas estratégias que lhes permitam criar uma imagem positiva e coerente.
The investigative work we developed had as its main goal the analysis of the internal communication in the new mega groupings, in context with their recent formation and ensuing consolidation process. The school network planning process has in the decree-law nº 115-A/98 its main booster, triggering the creation of School Groupings. It was seen through in April 2013 with the fourth and last stage of aggregations. Large dimension groupings, named mega groupings, are created, forming a new organizational reality. This fact, associated with personal and professional motivations, sustained the work we conducted. It was intended to study the effectiveness of the internal communication instruments in the consolidation of the aggregation process of a new community which, by nature, is physically disperse, a problematic considered current and pertinent. Our study was centered in the Agrupamento de Escolas do Almonda. We studied several aspects of the internal communication implemented in an educational organization where teachers with various social realities, skills, values and cultures cohabit. We assessed the communicative practices, and the functioning of the internal communication process on its diverse methods. We analyzed in which measure the leaderships, top and intermediate, organize their communication processes. As research methodology, we opted by “case study”. The data gathering techniques adopted were direct observation and survey. In terms of results, the conclusions we have withdrawn have lead us to the centrality and bureaucratization of internal communication processes, namely in the functioning regulation and construction of the collective identity of the new mega grouping, developing communication strategies which seek to promote their organizational effectiveness. We identified the fact that the communication systems perform an ever increasing role in the educational organizations, which have the need to adopt an effective communication policy, developing new strategies which allow them to create a positive and coherent image.
The investigative work we developed had as its main goal the analysis of the internal communication in the new mega groupings, in context with their recent formation and ensuing consolidation process. The school network planning process has in the decree-law nº 115-A/98 its main booster, triggering the creation of School Groupings. It was seen through in April 2013 with the fourth and last stage of aggregations. Large dimension groupings, named mega groupings, are created, forming a new organizational reality. This fact, associated with personal and professional motivations, sustained the work we conducted. It was intended to study the effectiveness of the internal communication instruments in the consolidation of the aggregation process of a new community which, by nature, is physically disperse, a problematic considered current and pertinent. Our study was centered in the Agrupamento de Escolas do Almonda. We studied several aspects of the internal communication implemented in an educational organization where teachers with various social realities, skills, values and cultures cohabit. We assessed the communicative practices, and the functioning of the internal communication process on its diverse methods. We analyzed in which measure the leaderships, top and intermediate, organize their communication processes. As research methodology, we opted by “case study”. The data gathering techniques adopted were direct observation and survey. In terms of results, the conclusions we have withdrawn have lead us to the centrality and bureaucratization of internal communication processes, namely in the functioning regulation and construction of the collective identity of the new mega grouping, developing communication strategies which seek to promote their organizational effectiveness. We identified the fact that the communication systems perform an ever increasing role in the educational organizations, which have the need to adopt an effective communication policy, developing new strategies which allow them to create a positive and coherent image.
Description
Keywords
Comunicação Mega-agrupamento Organização educativa Burocracia Communication Mega grouping Educational organization Bureaucracy