| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 2.22 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
Neste estudo propomo-nos a compreender o papel do storytelling na geração de confiança e criação de conhecimento para ativação da comunicação intergeracional. Esta última, nem sempre facilitada, devido a diferenças de valores, perspetivas, objetivos, fases de vida, e por vezes juízos de valores pré-concebidos entre os seus membros, pode ter impacto na produtividade organizacional. Isto porque, se considerarmos a economia dos nossos dias, altamente assente no valor do conhecimento, entendemos como este último precisa ser constantemente renovado, partilhado e criado, para que não se torne obsoleto. Contudo, se os colaboradores não confiarem nos seus colegas, independentemente de pertencerem ou não à mesma geração, a partilha e criação do conhecimento entre si pode ficar afetada com repercussões para a organização. Quando se confia partilha-se e ao partilhar-se, a informação e o conhecimento multiplicam-se, dando lugar à inovação. O storytelling, como uma ferramenta de comunicação, que se encontra entre nós desde tempos imemoriais, através de uma forma natural, simples e emotiva de transmitir uma mensagem, sela ela qual for, revelou-se como um meio passível, por nós, de investigação, para entender a sua influência numa comunicação mais envolvente, aberta e humanizada entre colegas de diferentes gerações, num mercado em mudança.
Suportados numa análise qualitativa realizámos entrevistas semiestruturadas a profissionais integrados no mercado laboral, nas áreas de Comunicação Organizacional, Recursos Humanos e Consultoria. Pretendemos, assim, compreender na perspetiva de quem lida diariamente com a gestão de pessoas, a sua comunicação e formas de a melhorar, como encaram o relacionamento interpessoal entre colaboradores de diferentes gerações, seja na sua organização seja nas realidades que acompanham, bem como descobrir o que tem vindo a ser desenvolvido nesse sentido. Adicionalmente, desenvolvemos uma análise documental a conteúdos publicados em revistas on-line de Recursos Humanos, para entender como tem vindo a ser divulgada a ferramenta de storytelling em contexto laboral, para que fins, e com que resultados.
In this dissertation we aim to understand the influence of storytelling on trust and knowledge creation for the purpose of enabling intergenerational communication. This last one, not always easy, due to different values, perspectives, goals, life stages, and sometimes biases with each other, may impact organizational productivity. Especially, if we consider the current economy, where knowledge is perceived as a competitive asset for the organizations and needs to be constantly renewed, shared and created, so it won’t become obsolete. However, if the employees don’t trust their coworkers, regardless of their generation, that knowledge sharing and creation can be affected with serious repercussions to the company. When we trust, we share, and by sharing, the information and knowledge multiply, leading to innovation. Storytelling as a communication tool, known since remote ages by men, and characterized through a natural, simple and emotional way of transmitting a message, whatever it is, has revealed as a topic to investigate, to better understand its influence on a more engaged, opened and humanized communication, between coworkers from different generations, in a changing market. In this way through a qualitative analysis we have conducted semi-structured interviews, to some professionals already in the workplace, whose areas concern to Organizational Communication, Human Resources and Consulting. We intended to understand the perspective of these professionals, who work on a daily basis with people management, their communication and ways of improving it, so we could perceive how they face intergenerational relationships, be it in their organizations or in other realities they work with, as well as, discover how this theme has been evolving. In addition, we have developed a documental analysis in Human Resources online Magazines, about storytelling, so we could also understand how this tool has been spreading in the workplace, as well as their purposes, and results.
In this dissertation we aim to understand the influence of storytelling on trust and knowledge creation for the purpose of enabling intergenerational communication. This last one, not always easy, due to different values, perspectives, goals, life stages, and sometimes biases with each other, may impact organizational productivity. Especially, if we consider the current economy, where knowledge is perceived as a competitive asset for the organizations and needs to be constantly renewed, shared and created, so it won’t become obsolete. However, if the employees don’t trust their coworkers, regardless of their generation, that knowledge sharing and creation can be affected with serious repercussions to the company. When we trust, we share, and by sharing, the information and knowledge multiply, leading to innovation. Storytelling as a communication tool, known since remote ages by men, and characterized through a natural, simple and emotional way of transmitting a message, whatever it is, has revealed as a topic to investigate, to better understand its influence on a more engaged, opened and humanized communication, between coworkers from different generations, in a changing market. In this way through a qualitative analysis we have conducted semi-structured interviews, to some professionals already in the workplace, whose areas concern to Organizational Communication, Human Resources and Consulting. We intended to understand the perspective of these professionals, who work on a daily basis with people management, their communication and ways of improving it, so we could perceive how they face intergenerational relationships, be it in their organizations or in other realities they work with, as well as, discover how this theme has been evolving. In addition, we have developed a documental analysis in Human Resources online Magazines, about storytelling, so we could also understand how this tool has been spreading in the workplace, as well as their purposes, and results.
Description
Keywords
Comunicação intergeracional Storytelling Confiança Conhecimento Intergenerational communication Trust Knowledge