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Abstract(s)
O presente artigo assume uma atitude reflexiva sobre a importância da comunicação interna dever ser assumida nas organizações através de uma visão estratégica. No sentido de reforçar as suas inter-relações bidirecionais, numa efetiva gestão de relacionamentos, engagement e interesses mútuos, centrados na valorização das suas pessoas e seus comportamentos que permitam o estabelecimento de relações a longo prazo entre elas e as organizações que representam, contribuindo para uma maior humanização das organizações.
This article assumes a reflective attitude about the importance of internal communication which should be assumed in the organizations through a strategic vision. In order to reinforce their bidirectional internal relations, in na effective management of relations, engagement and mutual interests, focused on the valorization of their people and their behaviors which allow the establishment of long term relations between them nd the organizations which they represent, contribuiting for a greater humanization of organizations.
This article assumes a reflective attitude about the importance of internal communication which should be assumed in the organizations through a strategic vision. In order to reinforce their bidirectional internal relations, in na effective management of relations, engagement and mutual interests, focused on the valorization of their people and their behaviors which allow the establishment of long term relations between them nd the organizations which they represent, contribuiting for a greater humanization of organizations.
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Keywords
Comunicação organizacional Relações públicas Engagement Comunicação estratégica Comunicação interna Organizational communication Public relations Engagement Strategic communication Internal communication