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Advisor(s)
Abstract(s)
Esta dissertação tem como tema principal o impacto das narrativas transmediáticas na produção, criação e receção de conteúdos de entretenimento em Portugal. Para isso, analisamos o universo de Bruno Aleixo, um dos primeiros fenómenos virais portugueses da Internet, uma performance de humor particular que utiliza várias plataformas e que se tem prolongado no tempo, numa trajectória de expansão. Um exemplo significativo, nessa medida, e pelas suas características, mais intuitivas, do transmedia “do ‘país Portugal’”. Além do caso de Bruno Aleixo, que estudámos mais profundamente, também consideramos a BeActive Entertainment, empresa pioneira portuguesa em universos transmedia, fundada por Nuno Bernardo e alguns projetos de artes performativas e artes de palco que, de alguma maneira, experimentam a linguagem transmedia, em diferentes criações e projetos, que explorámos, procurando fazer um levantamento , naturalmente não exaustivo, do recurso à estratégia transmediática, de modo a avaliar a incidência e caracterização dessa utilização. No que toca à metodologia, optamos por uma abordagem mista, qualitativa e quantitativa, realizamos entrevistas aos criadores do ‘Aleixoverso’ – João Moreira e Pedro Santo, ao produtor e autor Nuno Bernardo e aos artistas Raquel André, Miguel Fragata, Patricia Andrade e João Lourenço. analisámos os diversos conteúdos de Bruno Aleixo numa perspetiva transmediática e fizemos um questionário aos seguidores do universo de Bruno Aleixo. Os resultados desta dissertação apontam para a possibilidade de Bruno Aleixo ser um bom exemplo de personagem e de universo transmedia, em contexto português. No entanto, apesar de alguns casos bem sucedidos e do interesse experimental, o impacto do transmedia storytelling na produção de conteúdos de entretenimento e na criação artística parece ser ainda pouco expressivo, devido à falta de apoio e de investimento em projetos mais abrangentes.
This dissertation's main theme is the impact of transmedia narratives on the production, creation and reception of entertainment content in Portugal. To do this, we analyzed the universe of Bruno Aleixo, one of the first Portuguese viral phenomena on the Internet, a particular humorous performance that uses several platforms and that has continued over time, on a trajectory of expansion. A significant example, to that extent, and due to its more intuitive characteristics, of transmedia “from the ‘country Portugal’”. In addition to the Bruno Aleixo case, that we studied in more depth, we also considered BeActive Entertainment, a pioneering Portuguese company in transmedia universes, founded by Nuno Bernardo and some performing arts and stage arts projects that, in some way, experiment with transmedia language, in different creations. and projects, which we explored, seeking to carry out a survey, naturally not exhaustive, of the use of transmedia strategy, in order to assess the incidence and characterization of this use. Regarding the methodology, we opted for a mixed, qualitative and quantitative approach, we conducted interviews with the creators of 'Aleixoverso' – João Moreira and Pedro Santo, the producer and author Nuno Bernardo and the artists Raquel André, Miguel Fragata, Patricia Andrade and João Lourenço. we analyzed Bruno Aleixo's various content from a transmedia perspective and carried out a questionnaire with followers of Bruno Aleixo's universe. The results of this dissertation point to the possibility that Bruno Aleixo is a good example of a character and transmedia universe, in the Portuguese context. However, despite some successful cases and experimental interest, the impact of transmedia storytelling on the production of entertainment content and artistic creation still seems to be insignificant, due to the lack of support and investment in more comprehensive projects.
This dissertation's main theme is the impact of transmedia narratives on the production, creation and reception of entertainment content in Portugal. To do this, we analyzed the universe of Bruno Aleixo, one of the first Portuguese viral phenomena on the Internet, a particular humorous performance that uses several platforms and that has continued over time, on a trajectory of expansion. A significant example, to that extent, and due to its more intuitive characteristics, of transmedia “from the ‘country Portugal’”. In addition to the Bruno Aleixo case, that we studied in more depth, we also considered BeActive Entertainment, a pioneering Portuguese company in transmedia universes, founded by Nuno Bernardo and some performing arts and stage arts projects that, in some way, experiment with transmedia language, in different creations. and projects, which we explored, seeking to carry out a survey, naturally not exhaustive, of the use of transmedia strategy, in order to assess the incidence and characterization of this use. Regarding the methodology, we opted for a mixed, qualitative and quantitative approach, we conducted interviews with the creators of 'Aleixoverso' – João Moreira and Pedro Santo, the producer and author Nuno Bernardo and the artists Raquel André, Miguel Fragata, Patricia Andrade and João Lourenço. we analyzed Bruno Aleixo's various content from a transmedia perspective and carried out a questionnaire with followers of Bruno Aleixo's universe. The results of this dissertation point to the possibility that Bruno Aleixo is a good example of a character and transmedia universe, in the Portuguese context. However, despite some successful cases and experimental interest, the impact of transmedia storytelling on the production of entertainment content and artistic creation still seems to be insignificant, due to the lack of support and investment in more comprehensive projects.
Description
Keywords
Bruno Aleixo Transmedia Convergência Entretenimento Cultura participativa Artes performativas Humor Convergence Entertainment Participatory culture Performing arts