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O contributo da comunicação interna para o bem-estar dos colaboradores da PHC Software
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| 7.08 MB | Adobe PDF |
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Abstract(s)
Cada vez mais, a contínua evolução e competitividade do mercado de trabalho traz à tona o papel preponderante das pessoas enquanto principal força das organizações. Numa realidade cada vez mais emergente em temáticas de saúde e, principalmente, de saúde mental, o universo do trabalho não pode deixar de ser impactado. Por estas razões, urge que as organizações desenvolvam um sentido de missão em prol dos seus colaboradores, comprometendo-se a promover e proteger o seu bem-estar. As culturas organizacionais voltadas para esta visão são potenciadas pela eficácia de uma comunicação interna que fortalece as relações bidirecionais entre a organização e as suas pessoas, assegurando a valorização do seu capital humano. Dito isto, uma valiosa parte do sucesso das organizações depende da eficácia da gestão das suas pessoas, sendo o desenvolvimento de uma forte estratégica comunicacional a chave para a valorização daqueles que todos os dias estão ao serviço. Contudo, não é ainda claro o papel específico que a comunicação interna pode exercer no bem-estar dos colaboradores. É nesse sentido que surge a presente investigação, com o propósito de compreender como pode a comunicação interna influenciar o bem-estar dos colaboradores, e de que forma os mesmos percecionam esse contributo para o reforço do seu bem-estar. Para a realização do estudo, seguiu-se por base uma análise mista metodológica, a qual conjuga, a nível qualitativo, a aplicação de entrevistas exploratórias a três responsáveis da PHC Software com análise documental e, a nível quantitativo, a aplicação de um inquérito por questionário suportado por três modelos teóricos aos colaboradores da organização. Nos resultados, estarão pistas valiosas para a PHC Software e outras organizações que procurem melhorar as relações entre os respetivos temas. Nesta dissertação foi possível concluir não só que, na PHC Software, os líderes reconhecem o potencial da comunicação para o desenvolvimento de bem-estar, mas também que existe esse reconhecimento por parte dos colaboradores, os quais percecionam positivamente o contributo da comunicação interna no reforço do seu bem-estar.
The continuous evolution and competitiveness of the job market is increasingly highlighting the preponderant role of the people as the amin force in organizations. In a reality that is increasingly emerging in terms of health and, above all, mental health, the world of work cannot fail to be impacted. For these reasons, it is urgent for organizations to develop a sense of mission of their employees, committing themselves to promoting and protecting their well-being. Organizational cultures geared towards this vision are enhanced by effective internal communication that strengthens two-way communication between the organization and its people, ensuring that its human capital in valued. That said a valuable part of the success of organizations depends on the effectiveness of their people management, and the development of a strong communication strategy is key to valuing those who are in service every day. However, the specific role that internal communication can play in employee well-being is still unclear. This is the purpose of this research, which aims to understand how internal communication can influence employee well-being, and how employees perceive this contribution to enhancing their well-being. The study was based on a mixed methodological analysis, which combines qualitative exploratory interviews with three PHC Software managers with document analysis and quantitative questionnaires supported by three theoretical models with the organization's employees. The results will provide valuable clues for PHC Software and other organizations seeking to improve the relationships between the respective themes. In this dissertation it was possible to conclude not only that leaders at PHC Software recognize the potential of communication to develop well-being, but also that there is this recognition on the part of employees, who positively perceive the contribution of internal communication to strengthening their well-being.
The continuous evolution and competitiveness of the job market is increasingly highlighting the preponderant role of the people as the amin force in organizations. In a reality that is increasingly emerging in terms of health and, above all, mental health, the world of work cannot fail to be impacted. For these reasons, it is urgent for organizations to develop a sense of mission of their employees, committing themselves to promoting and protecting their well-being. Organizational cultures geared towards this vision are enhanced by effective internal communication that strengthens two-way communication between the organization and its people, ensuring that its human capital in valued. That said a valuable part of the success of organizations depends on the effectiveness of their people management, and the development of a strong communication strategy is key to valuing those who are in service every day. However, the specific role that internal communication can play in employee well-being is still unclear. This is the purpose of this research, which aims to understand how internal communication can influence employee well-being, and how employees perceive this contribution to enhancing their well-being. The study was based on a mixed methodological analysis, which combines qualitative exploratory interviews with three PHC Software managers with document analysis and quantitative questionnaires supported by three theoretical models with the organization's employees. The results will provide valuable clues for PHC Software and other organizations seeking to improve the relationships between the respective themes. In this dissertation it was possible to conclude not only that leaders at PHC Software recognize the potential of communication to develop well-being, but also that there is this recognition on the part of employees, who positively perceive the contribution of internal communication to strengthening their well-being.
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Keywords
Liderança Gestão de pessoas Comunicação estratégica Comunicação interna Bem-estar organizacional Leadership People management Strategic communication Internal communication Organizational well-being
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CC License
Without CC licence