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Advisor(s)
Abstract(s)
À medida que o mundo evoluiu, a sustentabilidade começou a ser uma problemática crescente. Tal levou a que as empresas se tornassem cada vez mais socialmente responsáveis. Este crescimento despoletou a criação de estudos, teorias e tentativas de formulação de uma definição consistente de responsabilidade social corporativa. Contribuimos para este tema emergente através da análise dos resultados de equilíbrio de um mercado onde duas empresas socialmente responsáveis competem e dos resultados de equilíbrio que surgem de um mercado onde apenas uma empresa socialmente responsável compete com uma empresa não-socialmente responsável. Além disso, analisamos o impacto do investimento em responsabilidade social corporativa por parte das empresas e, de que modo, as suas decisões estratégicas podem depender do grau de diferenciação dos seus produtos.
As the world evolved, sustainability began to be a growing concern. This led to firms becoming increasingly socially responsible. This growth drove to the development of studies, frameworks and attempts of formulation of a consistent definition of corporate social responsibility. We contribute to this emerging topic by analyzing the equilibrium outcomes of a market where two socially responsible firms compete and the equilibrium outcomes that arise in a market where one so- cially responsible firm competes with a non-socially responsible firm. Furthermore, we study the impact of the firms” investment in corporate social responsibility and how their decisions may depend on the degree of differentiation of these firms products.
As the world evolved, sustainability began to be a growing concern. This led to firms becoming increasingly socially responsible. This growth drove to the development of studies, frameworks and attempts of formulation of a consistent definition of corporate social responsibility. We contribute to this emerging topic by analyzing the equilibrium outcomes of a market where two socially responsible firms compete and the equilibrium outcomes that arise in a market where one so- cially responsible firm competes with a non-socially responsible firm. Furthermore, we study the impact of the firms” investment in corporate social responsibility and how their decisions may depend on the degree of differentiation of these firms products.
Description
Keywords
Responsabilidade social corporativa Oligopólio Diferenciação de produto Corporate social responsibility Oligopoly Product differentiation