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Authors
Advisor(s)
Abstract(s)
Os produtos de ficção audiovisual generalistas, nomeadamente a telenovela e a
série, são direcionados para uma audiência heterogénea e alargada e registam um grande
poder de mobilização e impacto na sociedade. Este é um tema que tem vindo a fascinar
os educadores, pelo grande potencial de difusão de informação.
No início da década de 90, Marcio Schiavo começou a construir um método de
produção que tornaria possível “sistematizar” a inserção de cenas socioeducativas numa
telenovela ou série. Este método é hoje conhecido como merchandising social e visa
otimizar a função social de um produto de ficção, ampliando assim o seu impacto social.
À narrativa ficcionada de um conteúdo audiovisual são acrescentadas cenas educacionais
que visam a promoção do diálogo e desenvolvimento positivo de uma determinada
questão social na esfera pública. Este método de produção, inserido na corrente do
Entertainment-Education, tem como principais objetivos a mudança de atitudes e a
adoção de novos comportamentos, mas também a ampliação da agenda social e a criação
de oportunidades de participação de todas as classes sociais.
Este projeto visa a criação e desenvolvimento de uma obra de ficção que integre
a temática da Saúde Mental, com especial enfâse na Perturbação Obsessivo-Compulsiva
(POC). As perturbações mentais são uma das principais causas de incapacidade e
morbilidade na sociedade, em números podemos afirmar que das dez principais causas
de incapacidade, cinco são perturbações mentais. Mais, a POC é um dos distúrbios
psiquiátricos mais comuns e afeta cerca de 2,3% da população mundial em alguma altura
da vida, número que cresce para 4,4% em Portugal.
Neste sentido, o presente projeto intenta contribuir para a divulgação de
informação e a desconstrução do estigma social relativo à POC, bem como a difusão do
valor da Saúde Mental na qualidade de vida dos indivíduos, sendo que para isso foi criado
um universo transmedia, com diversas portas de entrada, sendo a principal uma série de
ficção.
Generalist audiovisual fiction products, such as telenovelas and series, are targeted to a heterogeneous and wide audience and a great power of mobilization and impact on society is registered. This is a topic that has fascinated educators, due to the great potential for disseminating information. In the early 90s, Marcio Schiavo built a production method that would make it possible to “systematize” the insertion of socio-educational scenes in telenovelas or series. This method is now known as social merchandising and aims to optimize the social function of a fictional product, thereby expanding its social impact. To the fictional narrative of an audiovisual content, educational scenes are added that aim to promote dialogue and positive development of a certain social issue in the public sphere. This production method, inserted in the Entertainment-Education chain, has as main objectives the change of attitudes and the adoption of new behaviors, but also the expansion of the social agenda and the creation of opportunities for participation of all social classes. This project aims to create and develop a work of fiction that integrates the theme of Mental Health, with special emphasis on Obsessive-Compulsive Disorder (OCD). Mental disorders are one of the main causes of disability and morbidity in society, in numbers we can say that of the 10 main causes of disability, 5 are mental disorders. Furthermore, OCD is one of the most common psychiatric disorders and affects about 2.3% of the world population at some point in life, a number that grows to 4.4% in Portugal. With this in mind, the present project aims to contribute to the dissemination of information and the deconstruction of the social stigma related to OCD, as well as the diffusion of the value of Mental Health in the quality of life of individuals, and for that purpose a transmedia universe was created, with several entrance doors, the main one being a series of fiction.
Generalist audiovisual fiction products, such as telenovelas and series, are targeted to a heterogeneous and wide audience and a great power of mobilization and impact on society is registered. This is a topic that has fascinated educators, due to the great potential for disseminating information. In the early 90s, Marcio Schiavo built a production method that would make it possible to “systematize” the insertion of socio-educational scenes in telenovelas or series. This method is now known as social merchandising and aims to optimize the social function of a fictional product, thereby expanding its social impact. To the fictional narrative of an audiovisual content, educational scenes are added that aim to promote dialogue and positive development of a certain social issue in the public sphere. This production method, inserted in the Entertainment-Education chain, has as main objectives the change of attitudes and the adoption of new behaviors, but also the expansion of the social agenda and the creation of opportunities for participation of all social classes. This project aims to create and develop a work of fiction that integrates the theme of Mental Health, with special emphasis on Obsessive-Compulsive Disorder (OCD). Mental disorders are one of the main causes of disability and morbidity in society, in numbers we can say that of the 10 main causes of disability, 5 are mental disorders. Furthermore, OCD is one of the most common psychiatric disorders and affects about 2.3% of the world population at some point in life, a number that grows to 4.4% in Portugal. With this in mind, the present project aims to contribute to the dissemination of information and the deconstruction of the social stigma related to OCD, as well as the diffusion of the value of Mental Health in the quality of life of individuals, and for that purpose a transmedia universe was created, with several entrance doors, the main one being a series of fiction.
Description
Keywords
Audiovisual Produtos de ficção Merchandising social Perturbação obsessivo-compulsiva Transmedia Fictional products Social merchandising Obsessive compulsive disorder