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Abstract(s)
A preservação do meio ambiente é uma preocupação tanto das empresas como dos consumidores, e o estudo da intenção de compra por parte dos consumidores tem vindo a crescer. Poucos estudos incidiram sobre a intenção de compra dos consumidores por produtos com embalagens sustentáveis, com foco na população portuguesa. Assim sendo, o principal objetivo desta investigação é identificar e perceber os fatores que influenciam a intenção de compra dos consumidores por produtos com embalagens sustentáveis. Com base na revisão da literatura identificou-se o valor percebidos das embalagens sustentáveis, a disposição a pagar, a preocupação ambiental e a atitude em relação às embalagens sustentáveis. A partir destes elaborou-se um modelo conceptual que foi testado com recurso a dados primários obtidos por meio de um questionário online do qual resultaram 161 respostas, todas válidas. Os dados foram analisados com o auxílio do programa SPSS. Os resultados sugerem que todos os fatores apresentam uma influência estatisticamente significativa, sendo o fator disposição a pagar o mais influente. De um ponto de vista prático, os resultados indicam que para aumentar a intenção de compra dos consumidores por produtos com embalagens sustentáveis, deverão ter em consideração estes fatores.
The preservation of the environment is a concern shared by both companies and consumers, and research on consumer purchase intention has been growing. Few studies have focused on the intention of Portuguese consumers to purchase products with sustainable packaging. Thus, the main objective of this investigation is to identify and understand the factors that influence consumer purchase intention of products with sustainable packaging. Based on a literature review, the perceived value of sustainable packaging, willingness to pay, environmental concern, and attitude towards sustainable packaging were identified as factors that may influence purchase intention. A conceptual model was developed based on these factors and was tested using primary data collected through an online questionnaire, resulting in 161 valid responses. The collected data was analyzed using the SPSS program. Results suggest that all factors have a statistically significant influence, with willingness to pay being the most influential factor. From a practical standpoint, the results indicate that to increase consumer purchase intention of products with sustainable packaging, these studied factors should be taken into consideration.
The preservation of the environment is a concern shared by both companies and consumers, and research on consumer purchase intention has been growing. Few studies have focused on the intention of Portuguese consumers to purchase products with sustainable packaging. Thus, the main objective of this investigation is to identify and understand the factors that influence consumer purchase intention of products with sustainable packaging. Based on a literature review, the perceived value of sustainable packaging, willingness to pay, environmental concern, and attitude towards sustainable packaging were identified as factors that may influence purchase intention. A conceptual model was developed based on these factors and was tested using primary data collected through an online questionnaire, resulting in 161 valid responses. The collected data was analyzed using the SPSS program. Results suggest that all factors have a statistically significant influence, with willingness to pay being the most influential factor. From a practical standpoint, the results indicate that to increase consumer purchase intention of products with sustainable packaging, these studied factors should be taken into consideration.
Description
Keywords
Intenção de compra Valor percebido das embalagens sustentáveis Disposição a pagar Preocupação ambiental Atitude em relação às embalagens sustentáveis Embalagens sustentáveis Purchase intention Perceived value of sustainable packaging Willingness to pay Environmental concern Attitude towards sustainable packaging Sustainable packaging