Publication
How can a corporate brand (of higher education) benefit from social networks in its internal communication strategy? : the case of Catholic University of Portugal, Porto
| dc.contributor.author | Amorim, Teresa | |
| dc.contributor.author | Machado, J. C. | |
| dc.date.accessioned | 2016-12-21T17:43:08Z | |
| dc.date.available | 2016-12-21T17:43:08Z | |
| dc.date.issued | 2014-04 | |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.citation | AMORIM, Teresa; MACHADO, J.C. - How can a corporate brand (of higher education) benefit from social networks in its internal communication strategy? the case of Catholic University of Portugal, Porto. - In 9th Global Brand Conference, Hertfordshire, United Kingdom, 9-11 April, 2014. - In Booklet of Abstracts: 9th Global Brand Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group. [S.l.: Academic of Marketing, 2014]. p. 6-7 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10400.14/21142 | |
| dc.language.iso | eng | pt_PT |
| dc.title | How can a corporate brand (of higher education) benefit from social networks in its internal communication strategy? : the case of Catholic University of Portugal, Porto | pt_PT |
| dc.type | conference object | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | conferenceObject | pt_PT |