How can a corporate brand (of higher education) benefit from social networks in its internal communication strategy? : the case of Catholic University of Portugal, Porto

Amorim, Teresa; Machado, J. C.

http://hdl.handle.net/10400.14/21142

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Autores

Amorim, Teresa

Machado, J. C.

URI

http://hdl.handle.net/10400.14/21142

Citação

AMORIM, Teresa; MACHADO, J.C. - How can a corporate brand (of higher education) benefit from social networks in its internal communication strategy? the case of Catholic University of Portugal, Porto. - In 9th Global Brand Conference, Hertfordshire, United Kingdom, 9-11 April, 2014. - In Booklet of Abstracts: 9th Global Brand Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group. [S.l.: Academic of Marketing, 2014]. p. 6-7

Coleções

CPBS - Documentos de Conferências / Conference Objects

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