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Advisor(s)
Abstract(s)
Com a crescente utilização das redes sociais, a forma como os utilizadores gerem a sua
apresentação online e o impacto que a mesma tem sobre o outro (audiência) tornou-se temática
de discussão atual. A presente dissertação explora duas temáticas basilares: redes sociais e
identidade digital. Empreendeu-se assim uma análise comparativa de interfaces, entre as quais
se distinguem as redes sociais de caráter pessoal Instagram e Facebook, assim como a rede social
profissional Linkedin. O objetivo da presente tese prende-se com a análise da utilização
simultânea destas redes sociais, de forma a contribuir para o melhor entendimento da forma
como os utilizadores hoje constroem e gerem a sua identidade digital através destas plataformas.
Neste sentido, foi utilizada uma metodologia triangular que compreende uma análise de
inquéritos por questionário, dos quais foram recolhidos dados de 204 indivíduos.
Complementarmente, foram realizadas 10 entrevistas a jovens com idades compreendidas entre
os 21 e os 30 anos, contribuindo para uma análise qualitativa. Os resultados sugerem que os
utilizadores de redes sociais usam com mais frequência as redes sociais pessoais em detrimento
das profissionais e a autoapresentação é realizada de forma distinta consoante a finalidade de
cada rede. O Instagram é a rede social na qual os utilizadores se sentem mais espontâneos. Por
outro lado, e ao contrário de alguns estudos anteriores, não ficou provado que os utilizadores
apresentem um ideal self nas redes sociais, mas sim um real self.
The increasing usage of social media requires for an extensive academic understanding of how users today manage their online identity. Concurrently, it is necessary to understand to what extent these are perceived and affected by audiences. The present dissertation aims at exploring two paramount dynamic themes pertaining these matters: that of social media and digital identity. This research aims at producing a comparative analysis of personal social media interfaces such as Instagram and Facebook, as well as professional, LinkedIn respectively. Of analysis is how these platforms are concurrently used and managed, towards examining and informing on the construction and management of digital identities. By conducting a questionnaire, this research gathered 204 results from individuals. Additionally, 10 interviews were conducted to young adults with ages between 21 and 30 years old. Results suggest that personal social media are most frequently used in comparison to professional interfaces, and self-presentation is managed according to the platform used and its main objetive. Instagram distinguishes itself by being the social media where users feel spontaneous the most. Nevertheless, and contrarily to the results of previous research conducted, the author cannot firmly state whether users present an ideal self or a real self on social media.
The increasing usage of social media requires for an extensive academic understanding of how users today manage their online identity. Concurrently, it is necessary to understand to what extent these are perceived and affected by audiences. The present dissertation aims at exploring two paramount dynamic themes pertaining these matters: that of social media and digital identity. This research aims at producing a comparative analysis of personal social media interfaces such as Instagram and Facebook, as well as professional, LinkedIn respectively. Of analysis is how these platforms are concurrently used and managed, towards examining and informing on the construction and management of digital identities. By conducting a questionnaire, this research gathered 204 results from individuals. Additionally, 10 interviews were conducted to young adults with ages between 21 and 30 years old. Results suggest that personal social media are most frequently used in comparison to professional interfaces, and self-presentation is managed according to the platform used and its main objetive. Instagram distinguishes itself by being the social media where users feel spontaneous the most. Nevertheless, and contrarily to the results of previous research conducted, the author cannot firmly state whether users present an ideal self or a real self on social media.
Description
Keywords
Autoapresentação Autenticidade Espontaneidade Self Identidade digital Idealização Redes sociais Authenticity Digital identity Idealization Self-presentation Social media Spontaneity