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| 1.06 MB | Adobe PDF |
Authors
Abstract(s)
Kaplan e Norton (2008) consideravam necessário um modelo de gestão que integrasse as diferentes ferramentas estratégicas e operacionais e que, simultaneamente, garantisse o alinhamento entre a estratégia e as operações dentro de uma organização. Neste sentido, os autores apresentaram o modelo Execution Premium, um modelo que interliga a execução estratégica, o planeamento estratégico e a excelência operacional.
Este relatório teve como objetivo máximo perceber se o modelo é apropriado para garantir o alinhamento da Direção de Automação e Telecontrolo, uma Direção de suporte técnico inserida na empresa EDP Distribuição, com a estratégia da EDP Distribuição. Para responder à questão de investigação foi adotado o método estudo de caso, uma vez que o presente estudo é elaborado no âmbito de um estágio curricular. Para além da observação direta, foi realizada uma revisão da literatura envolta do tema, foram conduzidas entrevistas e recolhidos documentos para possibilitar a resposta à questão.
A análise realizada revelou que a Direção já se encontra alinhada com a estratégia da EDP D. Contudo, a informação que confirma este alinhamento encontra-se dispersa ou não está devidamente documentada. Desta forma, este relatório defende a implementação do modelo Execution Premium como um sistema que irá integrar todas as ferramentas estratégicas e operacionais dentro da Direção e irá também garantir o alinhamento dos colaboradores com a estratégia tanto da EDP D como da Direção.
Kaplan and Norton (2008) considered necessary a management model that integrates the different strategic and operational tools and simultaneously guarantee the alignment between strategy and operations within an organization. In this sense, the authors presented the Execution Premium model, a model that links strategic execution, strategic planning and operational excellence. This report had the ultimate goal to understand whether the design is suitable to ensure alignment of the Direction of Automation and Telecontrol, a technical support Direction, inserted in EDP Distribution Company, with the EDP D’s strategy. To answer the research question it was adopted the case study method, since this study is prepared under a traineeship. In addition to direct observation, a review of literature shrouded theme was held, interviews were conducted and documents collected to enable the answer to the question. The analysis revealed that the Direction is already aligned with EDP D’s strategy. However, the information that confirms this alignment is scattered or is not properly documented. Thus this report supports the implementation of the Execution Premium model as a system that will integrate all the strategic and operational tools in the Direction and will also ensure the alignment of employees with both EDP D’s strategy and the Direction strategy.
Kaplan and Norton (2008) considered necessary a management model that integrates the different strategic and operational tools and simultaneously guarantee the alignment between strategy and operations within an organization. In this sense, the authors presented the Execution Premium model, a model that links strategic execution, strategic planning and operational excellence. This report had the ultimate goal to understand whether the design is suitable to ensure alignment of the Direction of Automation and Telecontrol, a technical support Direction, inserted in EDP Distribution Company, with the EDP D’s strategy. To answer the research question it was adopted the case study method, since this study is prepared under a traineeship. In addition to direct observation, a review of literature shrouded theme was held, interviews were conducted and documents collected to enable the answer to the question. The analysis revealed that the Direction is already aligned with EDP D’s strategy. However, the information that confirms this alignment is scattered or is not properly documented. Thus this report supports the implementation of the Execution Premium model as a system that will integrate all the strategic and operational tools in the Direction and will also ensure the alignment of employees with both EDP D’s strategy and the Direction strategy.
Description
Keywords
Controlo de gestão Execution Premium Alinhamento estratégico Management control Strategic alignment