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Advisor(s)
Abstract(s)
Os estudos sobre os media e, em especial sobre as as audiências, têm demonstrado uma
preocupação particular em analisar, aprofundar e enriquecer a importância do receptor na
definição e construção dos significados difundidos nos meios de comunicação de massa,
surgindo os conteúdos televisivos como produtos representativos da cultura mediatizada. As
mulheres são uma audiência singular e específica na televisão, patenteando-se o género como
uma variável decisiva quando se estuda a recepção e a apropriação de conteúdos. Nesta
investigação, procura-se entender a forma como as mulheres se identificam com os conteúdos
observados e, acima de tudo, se apropriam das imagens e narrativas veiculadas pelos media.
Pretende-se, por outras palavras, compreender o modo através do qual o envolvimento entre a
espectadora e aquilo que observa – domínio da apropriação – se reconstrói, se recria e se
reflete no seu quotidiano.
Com esta investigação, centrada no canal temático SIC Mulher, pretende-se, portanto,
contribuir para uma abordagem enriquecedora e teorizada do género – leia-se uma forma de
compreender, relacionar e aprofundar –, enquanto factor determinante que permite entender
como as narrativas de conteúdos destinados primordialmente a mulheres são recepcionadas,
interpretadas e apropriadas.
Studies on media, and mainly its audiences, have shown a particular concern on analyzing, deeply understanding and enriching the importance of the receiver in defining and constructing meanings diffused in the mass media communication, giving origin to television content that act as representation of a mediated culture. Women are therefore a particular and specific audience of television, where gender is patented as a key variable in the study of reception and content appropriation. In this research, the plan is to understand how women identify themselves with the observed content and, above all, how they perceive images and narratives conveyed by the media as their own. In other words, to understand the way in which women engage in what they watch – domain appropriation – and ultimately rebuild, recreate and reflect this in their daily lives. With this research, centered on the thematic channel “SIC Mulher”, we intend on contributing to an enriched and gender theorized approach – a way to understand, relate and deeply analyze – as a determining factor that allows us to understand how the narratives of the contents specifically designed for a female audience, are perceived, interpreted and appropriated.
Studies on media, and mainly its audiences, have shown a particular concern on analyzing, deeply understanding and enriching the importance of the receiver in defining and constructing meanings diffused in the mass media communication, giving origin to television content that act as representation of a mediated culture. Women are therefore a particular and specific audience of television, where gender is patented as a key variable in the study of reception and content appropriation. In this research, the plan is to understand how women identify themselves with the observed content and, above all, how they perceive images and narratives conveyed by the media as their own. In other words, to understand the way in which women engage in what they watch – domain appropriation – and ultimately rebuild, recreate and reflect this in their daily lives. With this research, centered on the thematic channel “SIC Mulher”, we intend on contributing to an enriched and gender theorized approach – a way to understand, relate and deeply analyze – as a determining factor that allows us to understand how the narratives of the contents specifically designed for a female audience, are perceived, interpreted and appropriated.
Description
Keywords
Apropriação Género Media Recepção Representação SIC Mulher Televisão temática Appropriation Gender Reception Representation Thematic television