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Orientador(es)
Resumo(s)
Vivemos num ambiente cada vez mais competitivo e em contínua evolução, onde as
pessoas representam a principal mais-valia para as organizações. Por esta razão, as
organizações precisam de concentrar especial atenção nos seus colaboradores, em
particular no seu bem-estar. A comunicação interna, a fim de fortalecer as suas interrelações
bidirecionais e enquanto facilitadora de bem-estar, visa assegurar uma maior
valorização do seu capital humano, destacando a humanização como requisito das
organizações.
Neste contexto, o conceito de bem-estar associado à comunicação interna, tem sido
cada vez mais objeto de estudo por ser um diferencial relevante para a satisfação e
retenção de colaboradores. Assim, de forma a perceber como a comunicação pode
influenciar o bem-estar de cada organização, esta investigação visou identificar os fatores
de comunicação interna que podem contribuir para o desenvolvimento do bem-estar dos
colaboradores de uma determinada organização.
Para a realização do estudo, seguiu-se, por um lado, uma metodologia qualitativa no
apuramento de dados exploratórios através de análise documental e entrevistas
exploratórias junto dos órgãos decisores da organização. Por outro lado, utilizou-se uma
metodologia quantitativa no apuramento dos dados primários da presente investigação,
na aplicação do instrumento inquérito por questionário junto dos colaboradores da
organização em estudo.
Esta investigação incidiu sobre o contexto do Standard Bank Angola, no qual os
principais resultados obtidos permitiram apurar seis principais fatores-chave identificados
pelos colaboradores: i) Condições de trabalho; ii) Integração organizacional; iii) Sentido
de propósito; iv) Relacionamento no trabalho; v) Qualidade dos média; vi) Feedback
pessoal.
We live in an increasingly competitive and constantly evolving environment, where people represent the main asset for organizations. For this reason, organizations need to give special attention to their employees, in particular their well-being. Internal communication strengthens the bidirectional interrelationships, facilitates well-being, ensures a greater appreciation of the human capital, and highlights humanization as a requirement in organizations. In this context, the concept of well-being associated with internal communication has been increasingly studied as it is a relevant differential for employee satisfaction and retention. Thus, in order to understand how communication can influence the well-being of each organization, this investigation aimed to identify the internal communication factors that can contribute to the development of the well-being of employees in a given organization. In order to carry out the study, a qualitative methodology was followed in the establishment of exploratory data through document analysis and exploratory interviews with the decision-makers of Standard Bank Angola. Next, a quantitative methodology was used to establish primary data for this research, in the application of the survey instrument by questionnaire with employees of the organization under study. The investigation focused on this organization, in which the main results obtained in this investigation made it possible to identify six (6) key factors identified by the employees of the organization under study, namely: i) Working conditions; ii) Organizational integration; iii) a sense of purpose; iv) Relationship at work; v) Quality of media; vi) Personal feedback.
We live in an increasingly competitive and constantly evolving environment, where people represent the main asset for organizations. For this reason, organizations need to give special attention to their employees, in particular their well-being. Internal communication strengthens the bidirectional interrelationships, facilitates well-being, ensures a greater appreciation of the human capital, and highlights humanization as a requirement in organizations. In this context, the concept of well-being associated with internal communication has been increasingly studied as it is a relevant differential for employee satisfaction and retention. Thus, in order to understand how communication can influence the well-being of each organization, this investigation aimed to identify the internal communication factors that can contribute to the development of the well-being of employees in a given organization. In order to carry out the study, a qualitative methodology was followed in the establishment of exploratory data through document analysis and exploratory interviews with the decision-makers of Standard Bank Angola. Next, a quantitative methodology was used to establish primary data for this research, in the application of the survey instrument by questionnaire with employees of the organization under study. The investigation focused on this organization, in which the main results obtained in this investigation made it possible to identify six (6) key factors identified by the employees of the organization under study, namely: i) Working conditions; ii) Organizational integration; iii) a sense of purpose; iv) Relationship at work; v) Quality of media; vi) Personal feedback.
Descrição
Palavras-chave
Organizações Comunicação interna Bem-estar Liderança Pessoas Organizations Internal communication Well-being Leadership Personnel