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Abstract(s)
Os avanços tecnológicos aumentaram significativamente a disponibilidade de dados, incentivando as empresas a procurar estratégias para extrair valor dos dados, contudo, muitas empresas enfrentam desafios na implementação de Big Data Analytics (BDA). Este estudo tem como objetivo analisar os fatores que influenciam a adoção de BDA pelas empresas de retalho portuguesas, focando nos seus benefícios, desafios e influência da cultura organizacional. Apesar da literatura explorar as vantagens e desafios na adoção de BDA, não foca nos aspetos suprarreferidos. Portanto, o estudo visa contribuir com um quadro síntese que identifica as barreiras, intervenções e resultados da implementação de BDA no retalho português, destacando a importância de superar os obstáculos e fornecendo insights para enfrentar esses desafios. Utilizando uma abordagem qualitativa, o estudo analisa múltiplos casos de estudo envolvendo quatro retalhistas portugueses. A recolha de dados é feita através de entrevistas semiestruturadas, fornecendo uma perspetiva abrangente. As principais conclusões destacam a importância da análise preditiva e a crescente adoção de ferramentas de Business Intelligence (BI). Por sua vez, a cultura organizacional emerge como um impulsionador para a implementação eficaz de BDA. Ainda, o estudo revela os benefícios percebidos pelos retalhistas portugueses, que incluem o melhoramento do processo de tomada de decisão e agilidade empresarial. Além disso, também foram identificados desafios, como a resistência à mudança e a complexidade inerente às ferramentas. As estratégias propostas para superar os vários desafios englobam iniciativas de formação e a criação de departamentos especializados em transformação de dados.
Technological advancements have significantly increased data availability, encouraging companies to actively seek strategies for extracting value from it, however, many face challenges in implementing BDA. This study aims to analyze the factors influencing BDA adoption within Portuguese retail companies, focusing on its benefits, challenges, and the influence of organizational culture. Although the literature explores the advantages and challenges of BDA adoption, it does not focus on the aspects mentioned above. Therefore, the study aims to contribute with a summary table that recognizes barriers, interventions, and outcomes of BDA implementation in Portuguese retail, emphasizing the need to overcome the obstacles and providing insights for addressing these challenges. Employing a qualitative approach, the research analyzes multiple case studies involving four Portuguese retail companies. Data collection is achieved through semi-structured interviews, providing a comprehensive perspective. The key findings highlight the importance of predictive analysis and the growing adoption of BI tools. Additionally, organizational culture emerges as a driver for the effective implementation of BDA. Furthermore, the study reveals the perceived benefits by Portuguese retailers, which include improvements in decision-making processes and business agility. Moreover, challenges were also identified, such as resistance to change and the inherent complexity of tools. The proposed strategies to overcome these challenges encompass training initiatives and the establishment of specialized departments in data transformation.
Technological advancements have significantly increased data availability, encouraging companies to actively seek strategies for extracting value from it, however, many face challenges in implementing BDA. This study aims to analyze the factors influencing BDA adoption within Portuguese retail companies, focusing on its benefits, challenges, and the influence of organizational culture. Although the literature explores the advantages and challenges of BDA adoption, it does not focus on the aspects mentioned above. Therefore, the study aims to contribute with a summary table that recognizes barriers, interventions, and outcomes of BDA implementation in Portuguese retail, emphasizing the need to overcome the obstacles and providing insights for addressing these challenges. Employing a qualitative approach, the research analyzes multiple case studies involving four Portuguese retail companies. Data collection is achieved through semi-structured interviews, providing a comprehensive perspective. The key findings highlight the importance of predictive analysis and the growing adoption of BI tools. Additionally, organizational culture emerges as a driver for the effective implementation of BDA. Furthermore, the study reveals the perceived benefits by Portuguese retailers, which include improvements in decision-making processes and business agility. Moreover, challenges were also identified, such as resistance to change and the inherent complexity of tools. The proposed strategies to overcome these challenges encompass training initiatives and the establishment of specialized departments in data transformation.
Description
Keywords
Big data Big data analytics Desafios Vantagens Cultura organizacional Challenges Advantages Organizational culture