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Panorama da música brasileira em Portugal : uma análise contemporânea da circulação cultural, expansão digital e dinâmicas de mercado
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Este trabalho analisa o processo de inserção da música brasileira no mercado português ao longo dos últimos sete anos (2017-2025), com foco nas dinâmicas de circulação cultural, expansão digital e práticas profissionais. A partir de uma abordagem qualitativa e exploratória, busca-se responder: quais os principais desafios e oportunidades enfrentados por profissionais da música brasileira em Portugal? Quais fatores impulsionam ou limitam essa circulação? Que papel desempenham as plataformas digitais, as políticas culturais e os agentes do setor nesse processo? A partir de uma revisão de literatura com viés social e antropológico, a investigação articula dados quanti-qualitativos de relatórios da International Federation of the Phonographic Industry e da plataforma Viberate, além de entrevistas semiestruturadas com artistas, produtores, programadores e gestores. O estudo também examina o aumento dos investimentos no domínio das artes performáticas em Portugal, com foco na internacionalização da música, bem como os mecanismos de fomento promovidos pela DGArtes e iniciativas de cooperação com o Brasil, como o Ibermúsicas. Entre os principais achados, destaca-se o aumento expressivo do consumo de música brasileira em plataformas digitais em Portugal, especialmente após 2020 4 sob influência da pandemia de COVID-19 4, além da presença crescente de artistas brasileiros em festivais, nas ruas e no cotidiano urbano. Constatou-se que o consumo em Portugal não reflete diretamente o mainstream brasileiro, nem decorre exclusivamente da diáspora: o país apresenta dinâmicas próprias de recepção musical, com mediações locais de curadoria, mídia e hábitos culturais. A pesquisa evidencia entraves como barreiras logísticas, institucionais e simbólicas, mas também práticas colaborativas, redes de apoio e estratégias criativas em expansão. Com base nesses dados e relatos, o estudo se consolida como um pré-projeto de natureza aplicada ao propor soluções práticas como o desenvolvimento de uma plataforma digital colaborativa, mecanismos de profissionalização e estratégias de articulação institucional. Ao oferecer subsídios para políticas públicas, circuitos culturais e modelos de gestão, esta pesquisa visa fortalecer pontes sustentáveis entre Brasil e Portugal, posicionando a música como vetor estratégico de pertencimento, inovação e transformação social.
This applied research analyzes the process of inserting Brazilian music into the Portuguese market over the past seven years (2017-2025), focusing on the dynamics of cultural circulation, digital expansion, and professional practices. Using a qualitative and exploratory approach, the study seeks to answer: what are the main challenges and opportunities faced by Brazilian music professionals in Portugal? Which factors drive or limit this circulation? What roles do digital platforms, cultural policies, and sector agents play in this process? Grounded in a literature review with social and anthropological perspectives, the investigation integrates quantitative and qualitative data from reports by the International Federation of the Phonographic Industry (IFPI) and the paid platform Viberate, alongside semi-structured interviews with artists, producers, programmers, and managers. The study also examines the increase in investments in the performing arts sector in Portugal, with a focus on music internationalization, as well as funding mechanisms promoted by DGArtes and cooperation initiatives with Brazil, such as Ibermúsicas. Among the main findings, the study highlights the significant increase in Brazilian music consumption on digital platforms in Portugal, especially after 2020 4 under the strong influence of the COVID-19 pandemic 4 along with the growing presence of Brazilian artists in festivals, public spaces, and daily urban life. The study finds that music consumption in Portugal does not directly reflect the Brazilian mainstream nor is it solely driven by diaspora dynamics: the country presents its own reception patterns, shaped by local curatorship, media, and listening habits. The research also identifies persistent challenges, such as logistical, institutional, and symbolic barriers, but also points to collaborative practices, support networks, and expanding creative strategies. Based on these findings and testimonies, the study positions itself as an applied pre-project by proposing practical solutions such as the development of a collaborative digital platform, professionalization tools, and institutional articulation strategies. By offering concrete insights for public policies, cultural circuits, and management models, this research aims to strengthen sustainable cultural bridges between Brazil and Portugal, positioning music as a strategic vector of belonging, innovation, and social transformation.
This applied research analyzes the process of inserting Brazilian music into the Portuguese market over the past seven years (2017-2025), focusing on the dynamics of cultural circulation, digital expansion, and professional practices. Using a qualitative and exploratory approach, the study seeks to answer: what are the main challenges and opportunities faced by Brazilian music professionals in Portugal? Which factors drive or limit this circulation? What roles do digital platforms, cultural policies, and sector agents play in this process? Grounded in a literature review with social and anthropological perspectives, the investigation integrates quantitative and qualitative data from reports by the International Federation of the Phonographic Industry (IFPI) and the paid platform Viberate, alongside semi-structured interviews with artists, producers, programmers, and managers. The study also examines the increase in investments in the performing arts sector in Portugal, with a focus on music internationalization, as well as funding mechanisms promoted by DGArtes and cooperation initiatives with Brazil, such as Ibermúsicas. Among the main findings, the study highlights the significant increase in Brazilian music consumption on digital platforms in Portugal, especially after 2020 4 under the strong influence of the COVID-19 pandemic 4 along with the growing presence of Brazilian artists in festivals, public spaces, and daily urban life. The study finds that music consumption in Portugal does not directly reflect the Brazilian mainstream nor is it solely driven by diaspora dynamics: the country presents its own reception patterns, shaped by local curatorship, media, and listening habits. The research also identifies persistent challenges, such as logistical, institutional, and symbolic barriers, but also points to collaborative practices, support networks, and expanding creative strategies. Based on these findings and testimonies, the study positions itself as an applied pre-project by proposing practical solutions such as the development of a collaborative digital platform, professionalization tools, and institutional articulation strategies. By offering concrete insights for public policies, cultural circuits, and management models, this research aims to strengthen sustainable cultural bridges between Brazil and Portugal, positioning music as a strategic vector of belonging, innovation, and social transformation.
Descrição
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Música brasileira Internacionalização Mobilidade artística Plataformas digitais Mercado musical português Políticas culturais Brazilian music Internationalization Artistic mobility Digital platforms Portuguese music market Cultural policies
Contexto Educativo
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Licença CC
Sem licença CC