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Consumo sustentável e estilos de vida : análises das motivações, desafios e estratégias para a adoção de comportamentos de consumo mais sustentáveis
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O consumo sustentável tem vindo a ganhar relevância face aos desafios ambientais, sociais e económicos da atualidade. Nesta dissertação foi analisado os fatores que influenciam a adoção de práticas de consumo sustentável, com especial enfoque nas motivações, nos desafios e nas estratégias que podem promover comportamentos mais conscientes. Para tal, recorreu-se a uma abordagem quantitativa, através de um questionário online aplicado a 130 participantes, maioritariamente jovens adultos em Portugal. A análise dos dados revelou que, apesar da crescente valorização da sustentabilidade, persistem obstáculos como o preço elevado dos produtos sustentáveis, a desconfiança nas práticas empresariais e a dificuldade no acesso a informação clara. Entre as motivações destacaram-se fatores ligados à saúde, ao bem-estar e ao impacto ambiental. Verificou-se ainda uma forte intenção de mudança entre os participantes, evidenciando a necessidade de criar condições mais favoráveis, como políticas públicas, educação ambiental e um maior compromisso empresarial. O estudo contribui assim para uma melhor compreensão dos comportamentos de consumo e para o desenvolvimento de estratégias que incentivem estilos de vida mais sustentáveis.
Sustainable consumption has become increasingly relevant as a result of today’s environmental, social, and economic challenges. This dissertation aims to analyse the factors influencing the adoption of sustainable consumption practices, focusing on the motivations and obstacles faced by consumers, as well as the strategies that can encourage more conscious behaviours. A quantitative approach was adopted, using an online questionnaire completed by a sample of 130 participants, mostly young adults living in Portugal. The data analysis revealed that, despite a growing appreciation for sustainability, significant barriers persist, such as the high cost of sustainable products, distrust of corporate practices, and limited access to clear and accessible information. Among the most relevant motivations for adopting sustainable behaviours are concerns related to health, well-being, and environmental impact. The study also found that many participants expressed a willingness to change, highlighting the need to create more favourable conditions for action through public policies, environmental education, and stronger corporate commitment. This research contributes to a deeper understanding of consumer behaviour in the context of sustainability and provides valuable insights for the development of effective strategies to promote more responsible and sustainable lifestyles.
Sustainable consumption has become increasingly relevant as a result of today’s environmental, social, and economic challenges. This dissertation aims to analyse the factors influencing the adoption of sustainable consumption practices, focusing on the motivations and obstacles faced by consumers, as well as the strategies that can encourage more conscious behaviours. A quantitative approach was adopted, using an online questionnaire completed by a sample of 130 participants, mostly young adults living in Portugal. The data analysis revealed that, despite a growing appreciation for sustainability, significant barriers persist, such as the high cost of sustainable products, distrust of corporate practices, and limited access to clear and accessible information. Among the most relevant motivations for adopting sustainable behaviours are concerns related to health, well-being, and environmental impact. The study also found that many participants expressed a willingness to change, highlighting the need to create more favourable conditions for action through public policies, environmental education, and stronger corporate commitment. This research contributes to a deeper understanding of consumer behaviour in the context of sustainability and provides valuable insights for the development of effective strategies to promote more responsible and sustainable lifestyles.
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Palavras-chave
Consumo sustentável Comportamento do consumidor Motivações Desafios Estratégias Sustainable consumption Consumer behavior Motivations Barriers Strategies
Contexto Educativo
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Licença CC
Sem licença CC