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Abstract(s)
O presente relatório descreve o estágio curricular desenvolvido no grupo
hoteleiro – Hotéis do Bom Jesus, onde será explorada a temática do impacto do
Património Mundial da Humanidade da UNESCO na hotelaria, em concreto, no Hotel
do Parque.
Atualmente, com a crescente competitividade entre destinos turísticos, devido
ao desenvolvimento do setor do turismo, verificase uma crescente necessidade de
estes se distinguirem. A classificação como Património Mundial da Humanidade da
UNESCO pode, assim, constituir uma importante maisvalia que os gestores de
destinos turísticos poderão usar no respetivo marketing e promoção, de forma a atrair
mais turistas. Segundo alguns estudos, o local onde está localizado o bem pode
beneficiar desta designação em termos do aumento do número de visitantes,
economicamente (direta e indiretamente), na atividade turística (ex.: aumento do
número de hóspedes nos estabelecimentos hoteleiros), etc.
Este estudo irá, por conseguinte, focarse na classificação do Bom Jesus como
Património Mundial da UNESCO e no modo como esta beneficia o Hotel do Parque.
Para analisar o impacto resultante desta classificação, foram realizados inquéritos aos
hóspedes, com o objetivo de aferir a importância que a classificação teve para o hotel,
nomeadamente, se influenciou a sua escolha no momento da seleção do Hotel do
Parque para a sua estadia. Procedeuse, igualmente, a uma análise comparativa entre o
número de visitantes do Santuário do Bom Jesus do Monte e o número de hóspedes do
Hotel do Parque, a fim de verificar se houve alguma evolução destes indicadores antes
e após a classificação, apesar da inevitável queda devido à pandemia.
This report describes the curricular internship developed in the hotel group Hotéis do Bom Jesus, where the theme of the impact of the UNESCO World Heritage in the hotel industry, specifically in the Hotel do Parque, will be explored. Currently, with the growing competitiveness between tourist destinations due to the development of the tourism sector, there is a growing need for them to distinguish themselves. The classification as a UNESCO World Heritage Site can be an asset that managers of tourist destinations use in their marketing and promotion to attract tourists. According to some studies the site where the property is located can benefit from this designation in terms of increased number of visitors, economically (directly and indirectly), in tourism activity (e.g., increased number of guests in hotels), etc. This study will, therefore, focus on the classification of Bom Jesus as a UNESCO World Heritage Site and how it benefits the Hotel do Parque. To analyze the impact resulting from this classification, guest surveys were conducted, in order to assess the importance that the classification had for the hotel, namely, if it influenced their choice when selecting the Hotel do Parque for their stay. A comparative analysis between the number of visitors of the Sanctuary of Bom Jesus do Monte and the number of guests of the Hotel do Parque was also done, in order to verify if there was any evolution of these indicators before and after the classification, despite the inevitable drop due to the pandemic.
This report describes the curricular internship developed in the hotel group Hotéis do Bom Jesus, where the theme of the impact of the UNESCO World Heritage in the hotel industry, specifically in the Hotel do Parque, will be explored. Currently, with the growing competitiveness between tourist destinations due to the development of the tourism sector, there is a growing need for them to distinguish themselves. The classification as a UNESCO World Heritage Site can be an asset that managers of tourist destinations use in their marketing and promotion to attract tourists. According to some studies the site where the property is located can benefit from this designation in terms of increased number of visitors, economically (directly and indirectly), in tourism activity (e.g., increased number of guests in hotels), etc. This study will, therefore, focus on the classification of Bom Jesus as a UNESCO World Heritage Site and how it benefits the Hotel do Parque. To analyze the impact resulting from this classification, guest surveys were conducted, in order to assess the importance that the classification had for the hotel, namely, if it influenced their choice when selecting the Hotel do Parque for their stay. A comparative analysis between the number of visitors of the Sanctuary of Bom Jesus do Monte and the number of guests of the Hotel do Parque was also done, in order to verify if there was any evolution of these indicators before and after the classification, despite the inevitable drop due to the pandemic.
Description
Keywords
Turismo Património mundial Hotel Bom Jesus Hóspede Tourism World heritage Hotel Guest