| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.67 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
A crise global desencadeada pelo Covid-19 provocou mudanças profundas na economia e no ambiente empresarial português, obrigando as Pequenas e Médias Empresas (PMEs) a reavaliar as suas operações e estratégias de sobrevivência. A Transformação Digital (TD) emergiu, assim, como uma solução crucial para enfrentar os novos desafios e aproveitar as oportunidades apresentadas por este novo contexto. O objetivo deste processo passa por impulsionar a inovação, melhorar a agilidade e manter a competitividade no mercado digital em constante evolução. Neste sentido, recorreu-se ao uso de dois métodos: qualitativo e quantitativo, para dar resposta à seguinte pergunta - Quais são os fatores de impacto na MD e qual o grau de MD das PMEs portuguesas? Deste modo e, através da realização de 13 entrevistas e da análise dos dados do inquérito realizado a várias PMEs portuguesas, foram dadas repostas à pergunta em questão. O objetivo principal desta análise passou por entender o nível de desenvolvimento e capacidade atual das PMEs Portuguesas em utilizar eficazmente a tecnologia digital para atingir os seus objetivos. Assim com base nos estudos, verificou-se a existência de uma relação positiva entre o tamanho de uma empresa e o nível de MD na maioria dos setores económicos, sendo as empresas que se inserem no setor terciário as que atingem um nível de MD superior. Em média, a Área Metropolitana de Lisboa (AML) apresentou maior MD do que o Norte e Centro do país.
The global crisis triggered by Covid-19 has brought about profound changes in the Portuguese economy and business environment, compelling Small and Medium Enterprises (SMEs) to reassess their operations and survival strategies. Digital Transformation (DT) has emerged as a crucial solution to address the new challenges and capitalize on the opportunities presented by this new context. The aim of this process is to drive innovation, enhance agility, and maintain competitiveness in the constantly evolving digital market. In this regard, two methods were employed: qualitative and quantitative, to answer the following question - What are the factors impacting DT and what is the level of DT among Portuguese SMEs? Thus, through conducting 13 interviews and analyzing survey data collected from various Portuguese SMEs, answers were provided to the question in question. The primary objective of this analysis was to understand the current level of development and capability of Portuguese SMEs in effectively utilizing digital technology to achieve their objectives. Based on the studies, a positive relationship was found between the size of a company and the level of DT in most economic sectors, with companies in the tertiary sector achieving a higher level of DT. On average, the Lisbon Metropolitan Area (AML) exhibited a higher level of DT compared to the North and Central regions of the country.
The global crisis triggered by Covid-19 has brought about profound changes in the Portuguese economy and business environment, compelling Small and Medium Enterprises (SMEs) to reassess their operations and survival strategies. Digital Transformation (DT) has emerged as a crucial solution to address the new challenges and capitalize on the opportunities presented by this new context. The aim of this process is to drive innovation, enhance agility, and maintain competitiveness in the constantly evolving digital market. In this regard, two methods were employed: qualitative and quantitative, to answer the following question - What are the factors impacting DT and what is the level of DT among Portuguese SMEs? Thus, through conducting 13 interviews and analyzing survey data collected from various Portuguese SMEs, answers were provided to the question in question. The primary objective of this analysis was to understand the current level of development and capability of Portuguese SMEs in effectively utilizing digital technology to achieve their objectives. Based on the studies, a positive relationship was found between the size of a company and the level of DT in most economic sectors, with companies in the tertiary sector achieving a higher level of DT. On average, the Lisbon Metropolitan Area (AML) exhibited a higher level of DT compared to the North and Central regions of the country.
Description
Keywords
Pandemia covid-19 PMEs portuguesas Transformação digital Maturidade digital Covid-19 pandemic Portuguese SMEs Digital transformation Digital maturity