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Authors
Abstract(s)
O presente estudo resulta da realização de um estágio curricular de segundo ciclo na
empresa Higiguima. Apoiado numa metodologia qualitativa, o estudo pretende melhorar
toda a estratégia de comunicação da empresa. A análise de documentos e arquivos e a
observação participante são duas das principais técnicas de investigação utilizadas. Através
da pesquisa qualitativa, procura-se analisar dados que resultam das estratégias
desenvolvidas.
O principal objetivo trata de analisar caraterísticas a inserir nas estruturas dos
websites das empresas, para se perceber de que forma se podem apresentar os vários assuntos
da organização da forma mais eficaz possível. Pretende-se também analisar e investigar as
boas práticas que podem ser adotadas para a correta comunicação através da plataforma
LinkedIn e também da plataforma Sales Navigator.
O LinkedIn é uma ferramenta que cresceu consideravelmente com o
desenvolvimento da internet e da comunicação em rede. Atualmente, são milhares os
utilizadores que procuram juntar-se a esta rede com o objetivo de anunciarem os seus
produtos e adquirirem conhecimentos, com o propósito de desenvolver potenciais negócios.
O mesmo acontece com a plataforma Sales Navigator, que largamente contribuiu para
melhorar o sucesso dos responsáveis pelo desenvolvimento de novos negócios em várias
empresas.
Também os websites empresariais têm vindo a apresentar-se cada vez mais
desenvolvidos e convidativos para os seus utilizadores. Na atualidade, simplesmente
apresentar a informação relativa às empresas já não é suficiente. É necessário apresentar a
informação de forma clara e interessante, com o objetivo de cativar a atenção dos visitantes
para que que estes se interessem pelos assuntos da empresa e, concretamente, pelo seu
modelo de negócios e respetivos produtos.
A internet e as redes digitais constituem, atualmente, um importante canal de
comunicação entre as empresas e os seus clientes. O contínuo crescimento digital contribui
para que as empresas entendam, de forma cada vez melhor, a importância das ferramentas
digitais para o sucesso corporativo e para o melhoramento do seu desempenho.
This research was carried out through an internship at the Higiguima company. Supported by a qualitative methodology, some of the methods observed in scientific research papers were applied in order to improve the entire communication strategy of the company. The analysis of documents and participant observation are two of the main research techniques used throughout this study. Through qualitative research we seek to interpret data that result from the implemented strategies. We aim at analyzing some characteristics that must be inserted in the structure of companies’ websites in order to understand how the various issues of the organizations can be presented in the most effective way. It is also intended to investigate the best practices that can be adopted for correct communication through LinkedIn and also through the Sales Navigator platform. LinkedIn is a social media tool that has considerably grown with the development of the internet and the network communication. Currently, thousands of users seek to join this network in order to advertise for their products and to acquire knowledge with the purpose of developing potential business. The same happens with the Sales Navigator platform, which has widely contributed to improve the success of those responsible for business development. Also, the companies` websites are being presented as more developed than ever and are now more inviting for the users. In the present days, simply showing basic information is just not enough to be successful. It is necessary to present a clear and inviting message with the aim of captivating the attention of visitors. By doing so it is possible to attract their attention to the company’s affairs and, specifically, their business model and relevant products. The internet and digital networks constitute, nowadays, a very important communication channel between the companies and their customers. The continuous digital growth helps companies to better understand the growing relevance of digital tools for corporate success and for improving their performance.
This research was carried out through an internship at the Higiguima company. Supported by a qualitative methodology, some of the methods observed in scientific research papers were applied in order to improve the entire communication strategy of the company. The analysis of documents and participant observation are two of the main research techniques used throughout this study. Through qualitative research we seek to interpret data that result from the implemented strategies. We aim at analyzing some characteristics that must be inserted in the structure of companies’ websites in order to understand how the various issues of the organizations can be presented in the most effective way. It is also intended to investigate the best practices that can be adopted for correct communication through LinkedIn and also through the Sales Navigator platform. LinkedIn is a social media tool that has considerably grown with the development of the internet and the network communication. Currently, thousands of users seek to join this network in order to advertise for their products and to acquire knowledge with the purpose of developing potential business. The same happens with the Sales Navigator platform, which has widely contributed to improve the success of those responsible for business development. Also, the companies` websites are being presented as more developed than ever and are now more inviting for the users. In the present days, simply showing basic information is just not enough to be successful. It is necessary to present a clear and inviting message with the aim of captivating the attention of visitors. By doing so it is possible to attract their attention to the company’s affairs and, specifically, their business model and relevant products. The internet and digital networks constitute, nowadays, a very important communication channel between the companies and their customers. The continuous digital growth helps companies to better understand the growing relevance of digital tools for corporate success and for improving their performance.
Description
Keywords
Internet Redes digitais LinkedIn Sales Navigator Ferramentas digitais Digital networks Digital tools