Publication
Motivations to interact with brands on Facebook– Towards a typology of consumer–brand interactions
| dc.contributor.author | Machado, J. C. | |
| dc.contributor.author | Azar, Salim L. | |
| dc.contributor.author | Carvalho, Leonor Vacas de | |
| dc.contributor.author | Mendes, Ana | |
| dc.date.accessioned | 2016-12-21T16:21:29Z | |
| dc.date.available | 2016-12-21T16:21:29Z | |
| dc.date.issued | 2015 | |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.citation | MACHADO, J.C.; AZAR, Salim L.; CARVALHO, Leonor Vacas de; MENDES, Ana - Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions. In 10th Global Brand Conference, Turku, Finland United Kingdom, 27-29 April, 2015. [Extended revised abstracts, p. 169-174] | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10400.14/21135 | |
| dc.language.iso | eng | pt_PT |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | pt_PT |
| dc.subject | Social networking sites | pt_PT |
| dc.subject | pt_PT | |
| dc.subject | Online branding | pt_PT |
| dc.subject | Consumer behavior | pt_PT |
| dc.subject | Cluster analysis | pt_PT |
| dc.title | Motivations to interact with brands on Facebook– Towards a typology of consumer–brand interactions | pt_PT |
| dc.type | conference object | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | conferenceObject | pt_PT |
Files
Original bundle
1 - 1 of 1
No Thumbnail Available
- Name:
- Motivations to interact with brands on Facebook – Towards a typology of consumer-brand interactions.PDF
- Size:
- 256.07 KB
- Format:
- Adobe Portable Document Format
License bundle
1 - 1 of 1
No Thumbnail Available
- Name:
- license.txt
- Size:
- 3.44 KB
- Format:
- Item-specific license agreed upon to submission
- Description: