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Social networking sites Facebook Online branding Consumer behavior Cluster analysis
Contexto Educativo
Citação
MACHADO, J.C.; AZAR, Salim L.; CARVALHO, Leonor Vacas de; MENDES, Ana - Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions. In 10th Global Brand Conference, Turku, Finland United Kingdom, 27-29 April, 2015. [Extended revised abstracts, p. 169-174]