Motivations to interact with brands on Facebook– Towards a typology of consumer–brand interactions

Machado, J. C.; Azar, Salim L.; Carvalho, Leonor Vacas de; Mendes, Ana

http://hdl.handle.net/10400.14/21135

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Authors

Machado, J. C.

Azar, Salim L.

Carvalho, Leonor Vacas de

Mendes, Ana

Keywords

Social networking sites Facebook Online branding Consumer behavior Cluster analysis

URI

http://hdl.handle.net/10400.14/21135

Citation

MACHADO, J.C.; AZAR, Salim L.; CARVALHO, Leonor Vacas de; MENDES, Ana - Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions. In 10th Global Brand Conference, Turku, Finland United Kingdom, 27-29 April, 2015. [Extended revised abstracts, p. 169-174]