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A forma como vemos televisão mudou. Com o aparecimento da Internet, novas plataformas
como o YouTube nasceram como uma mudança de hábitos de consumo audiovisual. Tendo
em conta as evoluções tecnológicas sucessivas que influenciam e mudam a forma como
consumimos vídeo, esta dissertação tem como objetivo compreender a mudança de
consumos audiovisuais que ocorre com o aparecimento destas novas plataformas, usando
como caso de estudo a plataforma YouTube. Para perceber estas mudanças o estudo
empírico procurou retratar os dois lados do consumo entre estes dois meios: o dos
profissionais de produção de conteúdos, através de entrevistas, e o das audiências, através
de inquérito por questionário. A televisão e o YouTube são meios diferentes e formas
diferentes de transmitir conteúdo, que deverá ser personalizado e criado com uma estratégia
definida individualmente para cada plataforma.
Um meio como a televisão nunca deixará de existir e nunca deixará de ser consumido, isto
desde que os canais se reinventem e se adaptem a esta convergência. Tal como a rádio se
adaptou à televisão, a televisão terá de fazer o mesmo face às novas tecnologias e novas
plataformas como o YouTube.
The way we watch television has changed. With the advent of the Internet, new platforms such as YouTube were born as a change of habits of audiovisual consumption. Looking into the successive technological evolutions that influence and change the way we consume video, this dissertation aims to understand the change in audiovisual consumption that occurs with the appearance of these new platforms, using as a case study the YouTube platform. In order to understand these changes, the empirical study sought to portray the two sides of consumption between the two media: the professionals of content production, through interviews, and the audience, through a questionnaire survey. Television and YouTube are different medium and different ways of transmitting content, this content should be personalized and created with a strategy defined individually for each platform. A medium like television will never cease to exist and will never cease to be consumed, as long as the channels reinvent themselves and adapt to this convergence. Just as radio has adapted to television, television will have to do the same with new technologies and new platforms like YouTube.
The way we watch television has changed. With the advent of the Internet, new platforms such as YouTube were born as a change of habits of audiovisual consumption. Looking into the successive technological evolutions that influence and change the way we consume video, this dissertation aims to understand the change in audiovisual consumption that occurs with the appearance of these new platforms, using as a case study the YouTube platform. In order to understand these changes, the empirical study sought to portray the two sides of consumption between the two media: the professionals of content production, through interviews, and the audience, through a questionnaire survey. Television and YouTube are different medium and different ways of transmitting content, this content should be personalized and created with a strategy defined individually for each platform. A medium like television will never cease to exist and will never cease to be consumed, as long as the channels reinvent themselves and adapt to this convergence. Just as radio has adapted to television, television will have to do the same with new technologies and new platforms like YouTube.
Descrição
Palavras-chave
Televisão YouTube Convergência Consumo audiovisual Vídeo na web Audiências Television Convergence Audiovisual consumption Web video Audiences