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O objetivo desta dissertação foi o de proceder a uma análise exploratória e comparada do impacto da pandemia Covid-19 e da inflação sobre empresas de diversos setores de atividade da economia portuguesa. O método utilizado foi o estudo de caso exploratório. Foram analisadas e comparadas quatro empresas na Área Metropolitana do Porto, três micro (construção, restauração e têxtil) e uma média (indústria de conservas). Os resultados mostram uma alteração nas margens das empresas e uma rápida introdução das normas sanitárias e reorganização do trabalho nas empresas da construção, do têxtil e das conservas. O restaurante teve de encerrar temporariamente. No que refere aos apoios, o Estado providenciou-os. As microempresas consideram que foram suficientes. A empresa média queixa-se dos montantes e dos atrasos. A inflação surgiu a contraciclo da recuperação da pandemia, aumentou os custos das empresas, obrigou-as a repensar os preços de venda e as margens e alterou as respetivas expectativas. Duas estratégias de resposta são visíveis por parte das empresas. Uma é não os alterar, reduzindo as margens unitárias. A outra é aumentar os preços de venda, tentando manter as margens unitárias.
The objective of this dissertation was to carry out an exploratory and comparative analysis of the impact of the Covid-19 pandemic and inflation on companies in various sectors of activity of the Portuguese economy. The method used was the exploratory case study. Four compamies located in Porto Metropolitan Area were analyzed and compared, three micro (construction, catering and textile) and one medium (canning industry). Results show a change in the margins of companies and a rapid introduction of health norms and reorganization of work in construction, textile and canning companies. The catering company had to shut down temporarily. As far as the support is concerned, the State has provided it. Micro enterprises believe that they have been sufficient. The medium enterprise complains about the amounts and delays. Inflation came about in the counter-cycle of the pandemic recovery, increased companies' costs, forced them to rethink sales prices and margins, and altered their expectations. Two response strategies are visible on the part of companies. One is not to change them, reducing unitary margins. The other is to raise selling prices, keeping unitary margins.
The objective of this dissertation was to carry out an exploratory and comparative analysis of the impact of the Covid-19 pandemic and inflation on companies in various sectors of activity of the Portuguese economy. The method used was the exploratory case study. Four compamies located in Porto Metropolitan Area were analyzed and compared, three micro (construction, catering and textile) and one medium (canning industry). Results show a change in the margins of companies and a rapid introduction of health norms and reorganization of work in construction, textile and canning companies. The catering company had to shut down temporarily. As far as the support is concerned, the State has provided it. Micro enterprises believe that they have been sufficient. The medium enterprise complains about the amounts and delays. Inflation came about in the counter-cycle of the pandemic recovery, increased companies' costs, forced them to rethink sales prices and margins, and altered their expectations. Two response strategies are visible on the part of companies. One is not to change them, reducing unitary margins. The other is to raise selling prices, keeping unitary margins.
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Economia portuguesa Negócios Covid-19 Estudo de caso Portuguese economy Business Case study