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Abstract(s)
Num período caracterizado pela constante alteração de mercados, sociedades e
tecnologia, os valores de liderança e respetivos processos psicológicos assumem um papel
decisivo na resolução de conflitos e mobilização de pessoas.
Em 1940, quando a supremacia alemã era visível e a invasão à Grã-Bretanha parecia
iminente, Churchill conseguiu rescrever a atmosfera política prevalente ao inspirar a
nação e evitar o colapso moral. Impulsionando a nação para a vitória final sobre a
Alemanha Nazi, Winston Churchill registou o seu estilo de liderança estratégico de
sucesso, estimulado pelo seu poder de oratória, determinação e incansável fome pela
vitória.
O presente trabalho de investigação, cujo processo pretende demonstrar a importância do
discurso como elemento de motivação, é conduzido com o objetivo de enriquecer o
conhecimento já existente, cruzando a compreensão de fenómenos do mundo
contemporâneo e ajudando na resolução de crises e conflitos.
Sob a teoria da análise do discurso e da retórica, esta dissertação procura, assim, estudar
as qualidades de um líder que permanecem válidas até à atualidade – nomeadamente na
resolução de conflitos em períodos de crise internacional –, relacionando-as com as
causas e os efeitos de sentido, ao longo da realidade histórica da Segunda Guerra Mundial.
A problemática em análise motivou uma investigação qualitativa, compreendendo o
estudo das teorias definidas na Retórica de Aristóteles (2010) e da teoria da análise do
discurso de Patrick Charaudeau (2006), na avaliação dos efeitos consequentes da
atividade discursiva de Winston Churchill.
Os principais resultados indicam a forma como a força dos argumentos discursivos do
antigo político britânico mobilizaram a opinião pública e a união em torno de
determinados valores e/ou objetivos comuns, servindo como arma de propaganda,
difusão, persuasão e mobilização. Sendo os seus discursos um reflexo direto do poder da
palavra, estes funcionam como elemento motivador dos recetores (phatos), promovendo
a união em torno do líder (ethos), bem como o efeito argumentativo e mobilizador (logos).
In a period characterized by constant shifts in markets, societies and technology, leadership values and their psychological processes play a decisive role in resolving conflicts and mobilizing people. In 1940, when German supremacy was notable and Britain’s invasion seemed imminent, Churchill managed to rewrite the prevailing political atmosphere by inspiring the nation and preventing moral collapse. Propelling the nation to ultimate victory over Nazi Germany, Winston Churchill formed his successful strategic leadership style, fueled by his oratory power, determination and relentless hunger for victory. This research work, whose process intends to demonstrate the importance of discourse as a motivating element, is conducted with the objective of enriching the existing knowledge, crossing the understanding of phenomena in the contemporary world and helping in the resolution of crises and conflicts. Under the theory of discourse analysis and rhetoric, this dissertation aims to study the qualities of a leader that remain valid until today – namely in conflict resolution and periods of international crisis –, relating them to the causes and meaning effects, throughout the historical reality of World War II. The subject under analysis motivated a qualitative investigation, applying the study of Aristotle's Rhetoric (2010) and Patrick Charaudeau's (2006) discourse analysis theory, in the evaluation of the consequent effects of Winston Churchill's discursive activity. The main results indicate how the strength of the former British politician's discursive arguments mobilized the public opinion and unity around certain common values and/or objectives, serving as a weapon of propaganda, diffusion, persuasion and mobilization. As his speeches are a direct reflection of the power of speech, they work as a motivating element for the receivers (phatos), promoting unity around the leader (ethos), as well as the argumentative and mobilizing effect (logos).
In a period characterized by constant shifts in markets, societies and technology, leadership values and their psychological processes play a decisive role in resolving conflicts and mobilizing people. In 1940, when German supremacy was notable and Britain’s invasion seemed imminent, Churchill managed to rewrite the prevailing political atmosphere by inspiring the nation and preventing moral collapse. Propelling the nation to ultimate victory over Nazi Germany, Winston Churchill formed his successful strategic leadership style, fueled by his oratory power, determination and relentless hunger for victory. This research work, whose process intends to demonstrate the importance of discourse as a motivating element, is conducted with the objective of enriching the existing knowledge, crossing the understanding of phenomena in the contemporary world and helping in the resolution of crises and conflicts. Under the theory of discourse analysis and rhetoric, this dissertation aims to study the qualities of a leader that remain valid until today – namely in conflict resolution and periods of international crisis –, relating them to the causes and meaning effects, throughout the historical reality of World War II. The subject under analysis motivated a qualitative investigation, applying the study of Aristotle's Rhetoric (2010) and Patrick Charaudeau's (2006) discourse analysis theory, in the evaluation of the consequent effects of Winston Churchill's discursive activity. The main results indicate how the strength of the former British politician's discursive arguments mobilized the public opinion and unity around certain common values and/or objectives, serving as a weapon of propaganda, diffusion, persuasion and mobilization. As his speeches are a direct reflection of the power of speech, they work as a motivating element for the receivers (phatos), promoting unity around the leader (ethos), as well as the argumentative and mobilizing effect (logos).
Description
Keywords
Análise de discurso Liderança Winston Churchill Segunda Guerra Mundial Retórica Discourse analysis Leadership World War II Rhetoric