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O papel de A&R na indústria da música em Portugal
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| 1.03 MB | Adobe PDF |
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A função de Artistas e Repertório (A&R) é um dos pilares fundamentais da indústria musical, desempenhando um papel crucial na descoberta, desenvolvimento e promoção de talentos. Com a digitalização e a ascensão das plataformas de streaming, o papel de A&R sofreu transformações significativas, exigindo uma adaptação constante às novas ferramentas tecnológicas e às dinâmicas do mercado global. Esta dissertação analisa o impacto destas mudanças no contexto português, explorando os desafios e oportunidades enfrentados pelos profissionais de A&R no desenvolvimento da indústria musical nacional. A investigação combina uma revisão da literatura com um estudo qualitativo baseado em entrevistas a profissionais de A&R em Portugal. Os resultados revelam que, apesar da crescente dependência de dados e métricas digitais na identificação de talentos, a intuição e a experiência continuam a ser fatores determinantes na construção de carreiras sustentáveis. Para além disso, o estudo destaca a necessidade de equilibrar a globalização da música com a preservação da identidade cultural portuguesa, garantindo que os artistas nacionais se mantêm competitivos sem perder a autenticidade. As conclusões desta dissertação apontam para a importância de um A&R híbrido, que conjuga análise de dados com sensibilidade artística e conhecimento do mercado. Então, sugere-se a necessidade de estratégias inovadoras para internacionalizar a música portuguesa, bem como o desenvolvimento de políticas culturais que fomentem a sustentabilidade do setor. Estes resultados oferecem uma visão abrangente sobre o futuro de A&R em Portugal, contribuindo para o debate sobre o papel destes profissionais na construção de uma indústria musical mais competitiva e diversa.
The role of Artists and Repertoire (A&R) is a cornerstone of the music industry, playing a crucial role in talent discovery, development, and promotion. With digitalization and the rise of streaming platforms, the A&R function has undergone significant transformations, requiring constant adaptation to new technological tools and global market dynamics. This dissertation analyzes the impact of these changes in the Portuguese context, exploring the challenges and opportunities faced by A&R professionals in shaping the national music industry. The research combines a literature review with a qualitative study based on interviews with A&R professionals in Portugal. The findings reveal that despite the increasing reliance on data and digital metrics for talent identification, intuition and experience remain key factors in building sustainable careers. Furthermore, the study highlights the need to balance music globalization with the preservation of Portuguese cultural identity, ensuring that national artists remain competitive without losing authenticity. The conclusions of this dissertation emphasize the importance of a hybrid A&R approach that integrates data analysis with artistic sensibility and market knowledge. Additionally, it suggests the need for innovative strategies to internationalize Portuguese music, as well as the development of cultural policies that foster industry sustainability. These findings provide a comprehensive perspective on the future of A&R in Portugal, contributing to the debate on the role of these professionals in building a more competitive and diverse music industry.
The role of Artists and Repertoire (A&R) is a cornerstone of the music industry, playing a crucial role in talent discovery, development, and promotion. With digitalization and the rise of streaming platforms, the A&R function has undergone significant transformations, requiring constant adaptation to new technological tools and global market dynamics. This dissertation analyzes the impact of these changes in the Portuguese context, exploring the challenges and opportunities faced by A&R professionals in shaping the national music industry. The research combines a literature review with a qualitative study based on interviews with A&R professionals in Portugal. The findings reveal that despite the increasing reliance on data and digital metrics for talent identification, intuition and experience remain key factors in building sustainable careers. Furthermore, the study highlights the need to balance music globalization with the preservation of Portuguese cultural identity, ensuring that national artists remain competitive without losing authenticity. The conclusions of this dissertation emphasize the importance of a hybrid A&R approach that integrates data analysis with artistic sensibility and market knowledge. Additionally, it suggests the need for innovative strategies to internationalize Portuguese music, as well as the development of cultural policies that foster industry sustainability. These findings provide a comprehensive perspective on the future of A&R in Portugal, contributing to the debate on the role of these professionals in building a more competitive and diverse music industry.
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A&R Indústria musical Streaming Globalização Inteligência artificial Talento artístico Music industry Globalization Artificial intelligence Artistic talent
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CC License
Without CC licence