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Abstract(s)
Nos últimos anos temos assistido a mudanças significativas na sociedade fruto de um mercado cada vez mais global e competitivo, onde as organizações tendem a reavaliar os seus processos e as suas decisões estratégicas por forma a otimizar os seus fatores diferenciadores e potenciar as suas vantagens competitivas. Neste sentido, considerando a importância de perceber as dinâmicas organizacionais, o objetivo primordial desta investigação foi perceber a relevância que os novos modelos de teletrabalho, nomeadamente a modalidade híbrida, estabelecem com a comunicação interna e com o engagement dos colaboradores da IKEA Portugal. Desta forma, tornou-se, imperativo compreender a relação existente entre estas três variáveis e que influência preconiza nas relações sociais internas. Assim, nesta investigação foi adotada uma metodologia mista que contemplou o método qualitativo, através da utilização de análise documental e realização de cinco entrevistas exploratórias realizadas a profissionais de distintos departamentos da IKEA Portugal. E, o método quantitativo, através do inquérito por questionário aplicado aos colaboradores da IKEA Portugal, tendo por base os modelos teóricos de Dhanesh & Picherit-Duthler (2021); Lee (2022); Schaufeli & Bakker (2003) e Verčič et al. (2021) e três novas dimensões que resultaram de duas das entrevistas exploratórias realizadas. Como amostra de respondentes ao inquérito por questionário obteve-se 156 respostas que representam 32,1% do universo de 486 colaboradores da IKEA Portugal em investigação que realizam trabalho híbrido na organização. Como principais resultados, é possível destacar que existe uma forte ligação entre a comunicação interna e o engagement dos colaboradores na IKEA Portugal, sendo possível aferir que a organização potencia a utilização dos canais de comunicação interna por forma a aumentar o envolvimento dos colaboradores. Para além disso, a comunicação interna, quando utilizada de forma estratégica, tem um impacto positivo no envolvimento dos colaboradores e, consequentemente, no atingimento de maiores níveis de engagement, mesmo quando estamos perante um novo modelo de trabalho. Constatou-se, também, que os colaboradores da IKEA Portugal conseguem, de forma célere, entrar em contacto remotamente e através dos canais oficiais tanto com os colegas de equipa como com as suas chefias e que as pessoas não se sentem menos comprometidas com a organização num contexto híbrido.
In recent years we have witnessed significant changes in society as a result of an increasingly global and competitive market, where organizations tend to reevaluate their processes and strategic decisions to optimize their differentiating factors and enhance their competitive advantages. In this sense, considering the importance of understanding organizational dynamics, the primary objective of this investigation was to understand the relevance that new teleworking models, namely the hybrid modality, establish with internal communication and employee engagement at IKEA Portugal. In this way, it has become imperative to understand the relationship between these three variables and what influence they have on internal social relations. Therefore, in this investigation a mixed methodology was adopted that included the qualitative method, through documentary analysis and five exploratory interviews carried out with professionals from different departments at IKEA Portugal. And, the quantitative method, through a questionnaire survey applied to IKEA Portugal employees, based on the theoretical models of Dhanesh & Picherit-Duthler (2021); Lee (2022); Schaufeli & Bakker (2003) and Verčič et al. (2021) and three new dimensions that resulted from two exploratory interviews carried out. As a sample of respondents to the questionnaire survey, 156 responses were obtained, representing 32,1% of the universe of 486 IKEA Portugal employees under investigation who carry out hybrid work in the organization. As main results, it is possible to highlight that there is a strong link between internal communication and employee engagement at IKEA Portugal, making it possible to assess that the organization enhances the use of internal communication channels to increase employee engagement. Furthermore, internal communication, when used strategically, has a positive impact on employee engagement and, consequently, on achieving higher levels of engagement, even when we are facing a new work model. It was also found that IKEA Portugal employees are able to quickly get in touch, remotely and through official channels, with both teammates and their managers and that people do not feel less committed to the organization in a hybrid context.
In recent years we have witnessed significant changes in society as a result of an increasingly global and competitive market, where organizations tend to reevaluate their processes and strategic decisions to optimize their differentiating factors and enhance their competitive advantages. In this sense, considering the importance of understanding organizational dynamics, the primary objective of this investigation was to understand the relevance that new teleworking models, namely the hybrid modality, establish with internal communication and employee engagement at IKEA Portugal. In this way, it has become imperative to understand the relationship between these three variables and what influence they have on internal social relations. Therefore, in this investigation a mixed methodology was adopted that included the qualitative method, through documentary analysis and five exploratory interviews carried out with professionals from different departments at IKEA Portugal. And, the quantitative method, through a questionnaire survey applied to IKEA Portugal employees, based on the theoretical models of Dhanesh & Picherit-Duthler (2021); Lee (2022); Schaufeli & Bakker (2003) and Verčič et al. (2021) and three new dimensions that resulted from two exploratory interviews carried out. As a sample of respondents to the questionnaire survey, 156 responses were obtained, representing 32,1% of the universe of 486 IKEA Portugal employees under investigation who carry out hybrid work in the organization. As main results, it is possible to highlight that there is a strong link between internal communication and employee engagement at IKEA Portugal, making it possible to assess that the organization enhances the use of internal communication channels to increase employee engagement. Furthermore, internal communication, when used strategically, has a positive impact on employee engagement and, consequently, on achieving higher levels of engagement, even when we are facing a new work model. It was also found that IKEA Portugal employees are able to quickly get in touch, remotely and through official channels, with both teammates and their managers and that people do not feel less committed to the organization in a hybrid context.
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Keywords
Comunicação interna Engagement Regime híbrido Teletrabalho Internal communication Hybrid regime Telework