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Advisor(s)
Abstract(s)
O Vaticano e a Igreja em Portugal consagraram a visita de Bento XVI a Portugal em Maio de 2011 como um evento mediático. Os media corresponderam à temática e ao(s) interveniente(s) com uma mobilização de investimentos financeiros e humanos que resultaram numa cobertura centrada e exaustiva. Os canais televisivos, público e privados, assumiram um papel de destaque na mediação dos acontecimentos, através da apresentação e da avaliação do «homem-papa» e das suas acções. Este facto traduziu-se em emissões monotemáticas, mas, mesmo assim, concorrenciais, atendendo à produção de reportagens contextuais e de directos, destacando-se a construção de palcos e cenários, os convidados-comentadores (leigos e religiosos) e os jornalistas/pivôs encarregados de conduzir as emissões. O presente artigo procura discutir a construção da «festa electrónica» do lado da produção e da recepção.
The Vatican and the Church in Portugal established Benedict XVI’s visit to Portugal in May 2011 as a media event. The media corresponded to the theme and the actor(s) with a mobilization of financial and human investment that resulted in focused and comprehensive coverage. The television channels, public and private, took a prominent role in mediating the events through the presentation and evaluation of “man-Pope” and his actions. This fact resulted in “single issue” but still competitive broadcasts, given the production of contextual and live reports, highlighting the construction of stages and the guests/pundits (both lay and religious) and the journalists/anchors in charge of outputs. This article discusses the construction of the “electronic feast” from both perspectives: production and reception.
The Vatican and the Church in Portugal established Benedict XVI’s visit to Portugal in May 2011 as a media event. The media corresponded to the theme and the actor(s) with a mobilization of financial and human investment that resulted in focused and comprehensive coverage. The television channels, public and private, took a prominent role in mediating the events through the presentation and evaluation of “man-Pope” and his actions. This fact resulted in “single issue” but still competitive broadcasts, given the production of contextual and live reports, highlighting the construction of stages and the guests/pundits (both lay and religious) and the journalists/anchors in charge of outputs. This article discusses the construction of the “electronic feast” from both perspectives: production and reception.
Description
Keywords
Televisão Evento mediático Estratégias comunicacionais Medição de audiências Television Media events Communication strategies Audience measurement
Citation
CAPUCHO, Carlos; TORRES, Eduardo Cintra; BURNAY, Catarina Duff – A construção da festa electrónica na visita de Bento XVI a Portugal. Comunicação & Cultura. Lisboa. ISSN 1646-4877. 11 (Primavera-Verão 2011) 95-114
Publisher
Universidade Católica Portuguesa, Faculdade de Ciências Humanas, Centro de Estudos de Comunicação e Cultura