Publicação
Trademarks as an indicator of innovation implementation : evidence from the German Pharmaceutical and IT-Service Industries
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | |
| dc.contributor.advisor | Malerba, Franco | |
| dc.contributor.author | Schumacher, Harm-Julian | |
| dc.date.accessioned | 2016-06-15T13:07:17Z | |
| dc.date.available | 2016-06-15T13:07:17Z | |
| dc.date.issued | 2016-03-22 | |
| dc.date.submitted | 2016 | |
| dc.description.abstract | This paper examines the potential application of trademarks as a complementary indicator of innovation. Recent innovation literature finds a correlation between innovation and usage pattern of trademarks. Especially for the service industry this new approach offers potential since R&D and patents indicators do not capture innovation in these sectors. To understand the relationships between trademarks and innovation the German pharmaceutical and ITservice industries were studied. As a proxy for innovation sales and employment growth were introduced. The impact of filing a trademark was then compared with a control group and correlations with patents examined. The results show that trademarks indeed can be used as an indicator of innovation; however, with some limitations. While IT-service companies show a strong relationship between trademarks and growth, the results for the pharmaceutical industry are ambiguous and need to be further examined. | pt_PT |
| dc.identifier.tid | 201181843 | |
| dc.identifier.uri | http://hdl.handle.net/10400.14/20166 | |
| dc.language.iso | eng | pt_PT |
| dc.title | Trademarks as an indicator of innovation implementation : evidence from the German Pharmaceutical and IT-Service Industries | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | Mestrado em Gestão: Programa Internacional |