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Desde os primórdios dos anos 2000 que os reality shows têm desempenhado um papel fundamental na programação da TVI, consolidando-se como um elemento chave na grelha deste canal. Estes programas não só conquistaram audiências massivas, como também serviram como alicerce para o desenvolvimento de uma panóplia de conteúdos. Neste estudo, procuramos compreender como a presença constante dos reality shows nas grelhas de programação pode influenciar as audiências de outros programas do canal, nomeadamente aqueles que adotam formatos e compreendem públicos-alvo distintos. No centro da nossa análise está o programa Esta Manhã, o programa de infoentretenimento que esteve em exibição de 1 de fevereiro de 2021 a 30 de janeiro de 2024 e que ocupou de segunda-feira a sexta-feira a faixa horária das 7h às 10h. Este estudo trata-se de um relatório de estágio, o qual foi realizado na área de produção de conteúdos do programa vespertino. Através desta investigação, visamos entender as possíveis oscilações audimétricas no morning show, aquando da existência ou da ausência de reality shows na grelha. A pergunta que orienta esta investigação é “Os reality shows da TVI influenciam as audiências do programa Esta Manhã?”. Optámos, então, por uma metodologia mista: em termos quantitativos, realizámos uma análise audimétrica do programa Esta Manhã e, em termos qualitativos, recorremos a entrevistas ao produtor executivo e aos dois produtores de conteúdo do programa.Os resultados revelaram uma complexidade nas interações entre os dois elementos, destacando a natureza multifacetada do comportamento televisivo. A lógica subjacente sugere que há benefícios, mas a relação entre os reality shows e o sucesso do programa matutino não é direta nem linear. Entender a interconexão entre eles transcende a análise de números de audiência, exigindo uma compreensão mais profunda das tendências e preferências do público. Em última análise, este estudo sublinha a necessidade contínua de investigação na interseção entre reality shows e outros formatos televisivos.
Since the early 2000s, reality shows have played a crucial role in TVI's programming, establishing themselves as a key element in the channel's schedule. These programs not only captured massive audiences but also served as a foundation for the development of a variety of content. In this study, we aim to understand how the consistent presence of reality shows in the programming grid can influence the audience of other programs on the channel, particularly those with different formats and target audiences. At the center of our analysis is the program "Esta Manhã", the infotainment program that was broadcast from February 1, 2021, to January 30, 2024, and occupied the time slot from 7 a.m. to 10 a.m. from Monday to Friday. Through this study, we seek to comprehend the possible audience fluctuations in the morning show when reality shows are present or absent from the schedule. The guiding question for this investigation is "Do TVI's reality shows influence the audience of the program 'Esta Manhã'?". We opted for a mixed methodology: quantitatively, we conducted an audience analysis of the Esta Manhã program, and qualitatively, we conducted interviews with the executive producer and the two content producers of the program. The results revealed complexity in the interactions between the two elements, highlighting the multifaceted nature of television behavior. The underlying logic suggests that there are benefits, but the relationship between reality shows and the success of the morning program is neither direct nor linear. Understanding the interconnection between them goes beyond the analysis of audience numbers, requiring a deeper understanding of audience trends and preferences. Ultimately, this study underscores the ongoing need for research at the intersection of reality shows and other television formats.
Since the early 2000s, reality shows have played a crucial role in TVI's programming, establishing themselves as a key element in the channel's schedule. These programs not only captured massive audiences but also served as a foundation for the development of a variety of content. In this study, we aim to understand how the consistent presence of reality shows in the programming grid can influence the audience of other programs on the channel, particularly those with different formats and target audiences. At the center of our analysis is the program "Esta Manhã", the infotainment program that was broadcast from February 1, 2021, to January 30, 2024, and occupied the time slot from 7 a.m. to 10 a.m. from Monday to Friday. Through this study, we seek to comprehend the possible audience fluctuations in the morning show when reality shows are present or absent from the schedule. The guiding question for this investigation is "Do TVI's reality shows influence the audience of the program 'Esta Manhã'?". We opted for a mixed methodology: quantitatively, we conducted an audience analysis of the Esta Manhã program, and qualitatively, we conducted interviews with the executive producer and the two content producers of the program. The results revealed complexity in the interactions between the two elements, highlighting the multifaceted nature of television behavior. The underlying logic suggests that there are benefits, but the relationship between reality shows and the success of the morning program is neither direct nor linear. Understanding the interconnection between them goes beyond the analysis of audience numbers, requiring a deeper understanding of audience trends and preferences. Ultimately, this study underscores the ongoing need for research at the intersection of reality shows and other television formats.
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Keywords
Televisão Reality shows Infoentetenimento Programação televisiva Audiências Television Infotainment Television programming Audiences