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Abstract(s)
A nova tendência do Turismo Cinematográfico, que é o tema desta investigação, tem
vindo a ser motivo do aumento dos fluxos turísticos, devido à descoberta de novas
motivações por parte do turista, bem como por este apresentar uma diversidade de
atividades turísticas que tornam este segmento bastante apelativo e diferenciador. Os
produtos mediáticos acabam por ser um meio de transmissão de informação de lugares e
destinos pouco ou até mesmo nada conhecidos, o que faz com que as principais e
maiores produções de cinema e televisão proporcionem uma constante viagem sendo
que, para alguns, os filmes e as séries podem, inclusivamente, levá-los a viajar para os
locais onde estes foram filmados. Deste modo, o objetivo principal deste estudo é
investigar a relação entre o setor do turismo e o setor audiovisual e, mais
especificamente, perceber o grau de influência que o cinema e as séries apresentam no
desenvolvimento dos destinos e atrações turísticas. Em termos metodológicos, foi
seguido um design exploratório através da realização de duas entrevistas em
profundidade e um design descritivo através da aplicação de um questionário online. As
principais conclusões apontam para o facto deste segmento representar, ainda, um
mundo desconhecido para o turista, isto porque o que acontece muitas das vezes é o
facto desta tipologia de turismo ser “consumida” de forma acidental e involuntária, já
que 43,2%, já ouviu falar deste segmento, mas não sabem bem do que se trata. Por outro
lado, 39,5% dos respondentes conhecem perfeitamente este conceito e a maioria, 56,8%,
já vivenciou este tipo de experiências, sendo que 38,6% viajaram para algum destino
devido a um filme e/ou série, mas não foi a principal motivação, enquanto que 15,9%
viajaram tendo essa como a sua principal motivação. No que diz respeito à satisfação
em relação à sua última experiência, 47,7% encontram-se muito e extremamente
satisfeitos. De facto, é inevitável concluir que esta tipologia de turismo exerce uma
influência significativa no desenvolvimento dos destinos e atrações turísticas, já que
94% das pessoas a consideram importante, muito importante e extremamente
importante, apresentando, assim, um balanço bastante positivo para esta investigação.
Assim, este promete vir a ser um segmento em ascensão porque, efetivamente, é uma
temática que provoca e desperta a curiosidade e o interesse do turista.
The new trend of Cinematographic Tourism, which is the subject of this research, has been the reason for the increase in tourist flows, due to the discovery of new motivations by the tourist, as well as because it presents a diversity of tourist activities that makes this segment very attractive and different. Media products turn out to be a way of transmitting information about places and destinations that are sometimes little or even not known at all, which makes the main and largest cinema and television productions provide a constant journey, and for some, movies and TV shows can even take them to travel to the places where they were filmed. In this way, the main objective of this study is to investigate the relationship between the tourism sector and the audiovisual sector and, more specifically, to understand the influence that cinema and TV shows have on the development of tourist destinations and attractions. In methodological terms, an exploratory design research was followed by conducting two in-depth interviews and a descriptive design research through the application of an online questionnaire. The main conclusions point to the fact that this segment also represents an unknown world for tourists, because what happens often is the fact that this type of tourism is “accidentally and involuntarily consumed”, since 43,2 %, have heard of this segment, but they are not sure what it is. On the other hand, 39,5% of the respondents are perfectly aware of this concept and the majority, 56,8%, have already experienced this type of activities, with 38,6% traveling to some destination due to a film and/or a TV show, but was not the main motivation, while 15,9% traveled with this as their main motivation. With regard to satisfaction with their last experience, 47,7% are very and extremely satisfied. In fact, it is inevitable to conclude that this type of tourism has a significant influence on the development of tourist destinations and attractions, since 94% of people consider it important, very important and extremely important, thus presenting a very positive balance for this research. This promises to become a growing segment because, effectively, it is a theme that provokes and arouses tourist’s curiosity and interest.
The new trend of Cinematographic Tourism, which is the subject of this research, has been the reason for the increase in tourist flows, due to the discovery of new motivations by the tourist, as well as because it presents a diversity of tourist activities that makes this segment very attractive and different. Media products turn out to be a way of transmitting information about places and destinations that are sometimes little or even not known at all, which makes the main and largest cinema and television productions provide a constant journey, and for some, movies and TV shows can even take them to travel to the places where they were filmed. In this way, the main objective of this study is to investigate the relationship between the tourism sector and the audiovisual sector and, more specifically, to understand the influence that cinema and TV shows have on the development of tourist destinations and attractions. In methodological terms, an exploratory design research was followed by conducting two in-depth interviews and a descriptive design research through the application of an online questionnaire. The main conclusions point to the fact that this segment also represents an unknown world for tourists, because what happens often is the fact that this type of tourism is “accidentally and involuntarily consumed”, since 43,2 %, have heard of this segment, but they are not sure what it is. On the other hand, 39,5% of the respondents are perfectly aware of this concept and the majority, 56,8%, have already experienced this type of activities, with 38,6% traveling to some destination due to a film and/or a TV show, but was not the main motivation, while 15,9% traveled with this as their main motivation. With regard to satisfaction with their last experience, 47,7% are very and extremely satisfied. In fact, it is inevitable to conclude that this type of tourism has a significant influence on the development of tourist destinations and attractions, since 94% of people consider it important, very important and extremely important, thus presenting a very positive balance for this research. This promises to become a growing segment because, effectively, it is a theme that provokes and arouses tourist’s curiosity and interest.
Description
Keywords
Turismo cinematográfico Cinema Filmes Séries Destinos turísticos Atrações turísticas Cinematographic tourism Cinema Movies TV Shows Tourist destinations Tourist attractions