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Abstract(s)
No início do século XXI assistimos a uma pulverização dos públicos por meios de comunicação que, em resultado da aceleração dos desenvolvimentos tecnológicos, são cada vez em maior número e com oferta mais diversificada. A televisão não pode alhear-se desta realidade. Reconhecendo a heterogeneidade dos espectadores e a multiplicidade da oferta, a televisão busca novas lógicas de produção de programas destinados a segmentos específicos do mercado global. Com o objectivo de identificar programas dirigidos a segmentos específicos de público e aferir da sua relevância na programação dos canais de televisão propomos, neste estudo, um sistema de classificação de programas em função do público-alvo.
At the beginning of the 21st Century we have witnessed a partition of public by different media that, as a result of acceleration of technological developments, are increasingly larger in number and with a more diversified offer. Television cannot shy away from this reality. Recognizing the heterogeneity of the spectators and the multiplicity of the offer, television searches for new ways of production of programs aimed at specific segments of the global market. With the aim of identifying programs targeted at specific segments of the public and assess their relevance in the programming of TV channels we propose, in this study, a system of classification of programs depending on the target audience.
At the beginning of the 21st Century we have witnessed a partition of public by different media that, as a result of acceleration of technological developments, are increasingly larger in number and with a more diversified offer. Television cannot shy away from this reality. Recognizing the heterogeneity of the spectators and the multiplicity of the offer, television searches for new ways of production of programs aimed at specific segments of the global market. With the aim of identifying programs targeted at specific segments of the public and assess their relevance in the programming of TV channels we propose, in this study, a system of classification of programs depending on the target audience.