| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 6.55 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
Cada vez mais o digital é uma realidade conhecida por todos, tornando-se quase como uma
imposição para as organizações de modo a garantir o seu sucesso. Assim, uma organização
para conseguir sobreviver num mercado competitivo, caracterizado por contantes
mudanças tem de criar estratégias adequadas para enfrentar as inovações tecnológicas.
Particularmente, a Comunicação Interna foi das áreas que mais se transformou com a
tecnologia. Atualmente inclui na sua comunicação ferramentas digitais que visam
aumentar a relação de proximidade entre organização e colaboradores, tais como a intranet,
foco desta investigação.
O presente relatório tem por base o estágio de seis meses que decorreu na TAP Air
Portugal, na área de Comunicação Interna. A pergunta de partida que orientou toda a
investigação foi a de perceber qual a importância da intranet na Comunicação Interna na
TAP, tendo sido estabelecidos os seguintes objetivos: perceber o funcionamento da
intranet e contributos da mesma para uma boa comunicação dentro da organização e
compreender a importância da intranet junto de todos os colaboradores da empresa. Para
tal, optou-se por um Estudo de Caso, tendo sido realizadas entrevistas a trabalhadores dos
vários departamentos da empresa. Os resultados deste estudo apontam para a importância
da Comunicação Interna e da intranet, como meio de partilha de informação e como uma
ferramenta de apoio às tarefas diárias dos colaboradores.
Increasingly the digital is a reality known by all, becoming almost like an imposition for organizations in order to guarantee their success. In this way, an organization to be able to survive in a competitive market, characterized by constant changes has to create adequate strategies to face the technological innovations. Particularly, Internal Communication was one of the areas that has transformed the most due to technology. Nowadays their communication includes digital tools that aim to increase the relationship of proximity between the organization and employees, such as the intranet, the focus of this research. This report is based on the six-month internship at TAP Air Portugal, in the Internal Communication area. The starting question that guided all the research was to understand the importance of the intranet in the Internal Communication at TAP with the following objectives: to understand the functioning of the intranet and its contributions to a proper communication within the organization and to understand the importance of the intranet to all employees of the company. To this end, a Case Study was chosen and interviews were conducted with employees from the various departments of the company. The results of this study point to the importance of internal communication and the intranet, as a means of sharing information and as a tool that supports employees’ daily tasks.
Increasingly the digital is a reality known by all, becoming almost like an imposition for organizations in order to guarantee their success. In this way, an organization to be able to survive in a competitive market, characterized by constant changes has to create adequate strategies to face the technological innovations. Particularly, Internal Communication was one of the areas that has transformed the most due to technology. Nowadays their communication includes digital tools that aim to increase the relationship of proximity between the organization and employees, such as the intranet, the focus of this research. This report is based on the six-month internship at TAP Air Portugal, in the Internal Communication area. The starting question that guided all the research was to understand the importance of the intranet in the Internal Communication at TAP with the following objectives: to understand the functioning of the intranet and its contributions to a proper communication within the organization and to understand the importance of the intranet to all employees of the company. To this end, a Case Study was chosen and interviews were conducted with employees from the various departments of the company. The results of this study point to the importance of internal communication and the intranet, as a means of sharing information and as a tool that supports employees’ daily tasks.
Description
Keywords
Comunicação interna Estratégia digital Intranet TAP Air Portugal Internal communication Digital strategy