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Orientador(es)
Resumo(s)
Vivemos num tempo marcado pela força da imagem, que nos chega em
diversos suportes e, em formatos ricos nos elementos envolvidos e na
interatividade que pode proporcionar na sua exploração.
As imagens simples e complexas procuram captar a atenção para informar ou
persuadir em vários contextos. Os gráficos são uma das formas privilegiadas da
informação em contexto organizacional, pela sua capacidade de síntese na
análise de informação complexa.
Tudo isto só é possível pelo avanço das arquiteturas tecnológicas hoje
disponíveis de apoio aos processos transacionais e à análise de dados via business
analytics. Num tempo de transformação digital com acesso a tantos dados
transacionais e externos, úteis à gestão, uma maior acuidade permite ter acesso a
informação de tendências, o que permita controlar e apoiar a decisão da empresa;
através de um controlo que é feito sobre o que aconteceu e o que está a acontecer
e possa prever o que pode vir a acontecer.
O presente trabalho de investigação inspirado na metodologia de estudo de
caso de natureza essencialmente descritiva e exploratória, procura estudar “De
que forma a visualização de dados impacta a tomada de decisão?” e realiza-se no
contexto da empresa Mecwide.
Pelos meios disponíveis obtém-se algumas conclusões, que podem perspetivar
caraterísticas mais transversais, de que a visualização de dados tem impacto na
tomada de decisão, na medida em que a impulsiona, auxilia e suporta.
Nowadays everything is about the image and its power, which can be reached in several platforms and formats that are rich in the elements involved and in the interactivity they can provide, when explored. Simple and complex images seek to attract attention in order to inform or persuade in several frameworks. Graphs are one of the privileged forms of the information in an organizational context, for its ability to synthesise information and, therefore, allowing a simpler analysis of complex data. In a time of continuous digital transformation and the numerous possibilities of access to loads of transactional and external data, valuable for management, to have greater acuity allows access to trend information, which will allow the control and support the company’s decision making process - this can be achieved by controlling what is done regarding what has happened and what is happening so that to predict what might happen. This is only possible due to the advance of technological architectures, available today, to support transactional processes and data analysis, via business analytics. The present research work, inspired by the case study methodology of an essentially descriptive and exploratory nature, seeks to study in what way does visualizing data impacts the decision making process and it is carried out in Mecwide, an engineering, procurement and construction company. Based on the data collected, it is possible to draw conclusions, which may reveal more transversal characteristics, that data visualization does have impact on the decision making process, insofar as it drives, assists and supports it.
Nowadays everything is about the image and its power, which can be reached in several platforms and formats that are rich in the elements involved and in the interactivity they can provide, when explored. Simple and complex images seek to attract attention in order to inform or persuade in several frameworks. Graphs are one of the privileged forms of the information in an organizational context, for its ability to synthesise information and, therefore, allowing a simpler analysis of complex data. In a time of continuous digital transformation and the numerous possibilities of access to loads of transactional and external data, valuable for management, to have greater acuity allows access to trend information, which will allow the control and support the company’s decision making process - this can be achieved by controlling what is done regarding what has happened and what is happening so that to predict what might happen. This is only possible due to the advance of technological architectures, available today, to support transactional processes and data analysis, via business analytics. The present research work, inspired by the case study methodology of an essentially descriptive and exploratory nature, seeks to study in what way does visualizing data impacts the decision making process and it is carried out in Mecwide, an engineering, procurement and construction company. Based on the data collected, it is possible to draw conclusions, which may reveal more transversal characteristics, that data visualization does have impact on the decision making process, insofar as it drives, assists and supports it.
Descrição
Palavras-chave
Visualização de dados Tomada de decisão Comunicação Informação Data visualization Decision making Communication Information