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Imprensa regional : o jornalismo de proximidade em Portugal na era digital
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O avanço da tecnologia tem mudado drasticamente a forma como as pessoas consomem notícias e, consequentemente, a indústria jornalística. Com o surgimento de diversas tecnologias digitais, o jornalismo impresso tem enfrentado uma queda significativa nas vendas e um grande desafio de adaptação às novas realidades. Além disso, a facilidade em partilhar informações nas redes sociais e a crescente popularidade dos dispositivos móveis tornaram a leitura de notícias em papel uma atividade menos atraente para muitos. As empresas de comunicação social têm adotado uma política de convergência das edições tradicionais em papel com as versões eletrônicas, numa tentativa de adaptação às mudanças nos hábitos de consumo dos leitores. Novas rotinas e práticas editoriais estão a ser incorporadas e incentivadas pelos jornais, que têm vindo a adequar os seus conteúdos e formatos aos desafios tecnológicos. Com a necessidade de produzir conteúdos para várias plataformas e de modos diferentes, os jornalistas têm sentido a necessidade de se adaptarem às novas técnicas, com muitos profissionais a procurarem formação em áreas como o marketing digital ou a produção de conteúdos para redes sociais. A transformação da cultura das redações, através da implementação de práticas de convergência, é evidente. Além disso, a necessidade de fazer com que as notícias cheguem ao público quase instantaneamente criou uma nova dinâmica que tem alterado as práticas de produção noticiosa. Simultaneamente os motores de busca, agregadores de conteúdos que não produzem notícias, têm-se afirmado como forte concorrência da imprensa, difundindo informações gratuitamente e redirecionando a publicidade para a Web, privando assim os jornais de uma parte substancial das receitas indispensáveis à sua subsistência. Com a diminuição dessas receitas os jornais têm sentido a necessidade de procurar alternativas. Assim, pois, a sobrevivência dos jornais, incluindo os regionais, depende, em grande parte, da capacidade das empresas jornalísticas encontrarem novas formas de financiamento e se adaptarem às mudanças do comportamento dos consumidores. Os jornais regionais, em Portugal, ainda têm uma forte presença na versão em papel, mas a maioria também está presente em plataformas online, como websites e redes sociais. A maioria publica notícias sobre um concelho específico ou vários concelhos da região, mas alguns abrangem todo o distrito. A presença online é forte, com a maioria a manter um website e uma presença no Facebook. De momento, no entanto, é menos comum a presença em outras redes sociais, como o X / Twitter, e em aplicações móveis. A convergência das edições em papel com as versões eletrónicas, a incorporação de novas rotinas e práticas editoriais e a procura de novas formas de financiamento são algumas das estratégias adotadas pelos jornais para se adaptarem às novas realidades. É fundamental que a indústria jornalística continue a adaptar-se e a inovar para sobreviver e manter a sua relevância na sociedade.
The advancement of technology has drastically changed the way people consume news and, consequently, the newspaper industry. With the emergence of various technologies, such as the Internet, mobility and social networks, print journalism has faced a significant drop in sales and a major challenge in adapting to new realities. Furthermore, the ease of sharing information on social networks and the growing popularity of mobile devices have made reading news on paper a less attractive activity for many. Media companies have adopted a policy of converging traditional paper editions with electronic versions in an attempt to adjust to changes in readers' consumption habits. New routines and editorial practices are being incorporated and encouraged by newspapers, which are adapting their content and formats to technological challenges. In view of the need to produce content for various platforms and in different ways, journalists need to adapt to new techniques. This has led many professionals to seek training in areas such as digital marketing and the production of content for social networks. The transformation of newsroom culture, through the implementation of convergence practices, is evident. Furthermore, the need to make news reach the public almost instantly has created a new dynamic that has altered news production practices. Search engines, content aggregators that do not produce news, have asserted themselves as strong competition for the press, disseminating information free of charge and redirecting advertising to the Web, depriving newspapers of a substantial part of the revenues essential to their subsistence. As a result of the decrease of revenues from print sales and traditional advertising, newspapers have been looking for other ways to generate profit. The survival of newspapers, and also of regional newspapers, depends, to a large extent, on the ability of newspaper companies to find new forms of financing and adapt to changes in consumer behavior. It is critical that newspapers find ways to generate revenue from other sources. Regional newspapers in Portugal still have a strong presence in the paper version, but most are also present on online platforms such as websites and social networks. Most regional newspapers publish news about a specific county or several counties in the region, but some cover the entire district. The online presence is strong, with most newspapers maintaining a website and Facebook presence. However, presence on other social networks, such as X / Twitter and mobile applications, is less common. The convergence of paper editions with electronic versions, the incorporation of new routines and editorial practices and the search for new forms of financing are some of the strategies adopted by newspapers to adjust to the new realities. It is essential that the newspaper industry continues to adapt and innovate in order to survive and maintain its relevance in society.
The advancement of technology has drastically changed the way people consume news and, consequently, the newspaper industry. With the emergence of various technologies, such as the Internet, mobility and social networks, print journalism has faced a significant drop in sales and a major challenge in adapting to new realities. Furthermore, the ease of sharing information on social networks and the growing popularity of mobile devices have made reading news on paper a less attractive activity for many. Media companies have adopted a policy of converging traditional paper editions with electronic versions in an attempt to adjust to changes in readers' consumption habits. New routines and editorial practices are being incorporated and encouraged by newspapers, which are adapting their content and formats to technological challenges. In view of the need to produce content for various platforms and in different ways, journalists need to adapt to new techniques. This has led many professionals to seek training in areas such as digital marketing and the production of content for social networks. The transformation of newsroom culture, through the implementation of convergence practices, is evident. Furthermore, the need to make news reach the public almost instantly has created a new dynamic that has altered news production practices. Search engines, content aggregators that do not produce news, have asserted themselves as strong competition for the press, disseminating information free of charge and redirecting advertising to the Web, depriving newspapers of a substantial part of the revenues essential to their subsistence. As a result of the decrease of revenues from print sales and traditional advertising, newspapers have been looking for other ways to generate profit. The survival of newspapers, and also of regional newspapers, depends, to a large extent, on the ability of newspaper companies to find new forms of financing and adapt to changes in consumer behavior. It is critical that newspapers find ways to generate revenue from other sources. Regional newspapers in Portugal still have a strong presence in the paper version, but most are also present on online platforms such as websites and social networks. Most regional newspapers publish news about a specific county or several counties in the region, but some cover the entire district. The online presence is strong, with most newspapers maintaining a website and Facebook presence. However, presence on other social networks, such as X / Twitter and mobile applications, is less common. The convergence of paper editions with electronic versions, the incorporation of new routines and editorial practices and the search for new forms of financing are some of the strategies adopted by newspapers to adjust to the new realities. It is essential that the newspaper industry continues to adapt and innovate in order to survive and maintain its relevance in society.
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Ciberjornalismo Convergência Jornalismo regional Mobilidade Redes sociais Cyber journalism Convergence Regional press Mobile Social networks
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Without CC licence