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Abstract(s)
A rápida evolução das tecnologias digitais, incluindo a fixação de preços personalizados, tem transformado profundamente o quotidiano das pessoas, alterando a nossa forma de viver, trabalhar e consumir. Mas esta mudança e transformação implicam novos riscos e desafios que afetam os cidadãos, as empresas e a sociedade em geral, tornando essencial a implementação de mecanismos, tanto legais como tecnológicos, que protejam os direitos de todos os intervenientes, promovendo um ambiente digital equilibrado e sustentável.
The rapid evolution of digital technologies, including personalised pricing, has profoundly transformed people’s daily lives, altering the way we live, work, and consume. However, this change and transformation entail new risks and challenges that affect citizens, businesses, and society as a whole. It is therefore essential to implement both legal and technological mechanisms to safeguard the rights of all stakeholders, thereby fostering a balanced and sustainable digital environment.
The rapid evolution of digital technologies, including personalised pricing, has profoundly transformed people’s daily lives, altering the way we live, work, and consume. However, this change and transformation entail new risks and challenges that affect citizens, businesses, and society as a whole. It is therefore essential to implement both legal and technological mechanisms to safeguard the rights of all stakeholders, thereby fostering a balanced and sustainable digital environment.
Description
Keywords
Bem-estar dos consumidores Consumidores Dados pessoais Direito europeu da concorrência Equidade Mercado digitais Plataformas em linha Preços personalizados Tecnologia Transparência Consumer welfare Consumers Digital markets Equity European competition law Online platforms Personal data Personalised pricing Technology Transparency
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CC License
Without CC licence