| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 2.4 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
As grandes alterações no setor do Turismo registadas nos últimos anos foram
determinadas pela evolução das TIC’s, proporcionando grandes transformações entre
organizações, fornecedores e clientes. Essa evolução afetou o mundo dos negócios,
criando grandes oportunidades. Para tal, contribuíram três inovações importantes:
Computer Reservation System (CRS), Global Distribution System (GDS) e Internet.
Shanker (2008)
De acordo com dados do site da CPLP (2016), o turismo constitui um dos
sectores com maior dinâmica de crescimento económico e social, porque contribui para
a entrada de divisas, bem como para a promoção do emprego. No caso concreto de
Cabo Verde, o turismo representa um dos principais eixos de desenvolvimento
económico do país.
O objetivo desta investigação, considerando a maior dinâmica do setor turístico
em Cabo Verde, é explorar a forma como o aparecimento de Cabo de Verde nas ofertas
dos grandes agregadores como por exemplo o “Booking”, “E-dreams” e o “Travelcity”
influenciaram o sistema de distribuição do turismo em Cabo Verde e como é que isto
alterou a imagem turística de Cabo Verde. Compreender se este processo trouxe
impactos negativos ou positivos ao país. Para atingir estes objetivos, foram feitos 10
entrevistas em 60 % das ilhas de Cabo Verde com gerentes das principais agências de
viagens e operadores turísticos.
Estudar o impacto do e-commerce no sistema da distribuição do turismo em
Cabo Verde é uma opção que deu muito gosto a trabalhar, sendo a aluna natural de
Cabo Verde, e por outro lado, dada a importância atual deste sector de atividade no arquipélago. Com o desenvolvimento do e-commerce no sector da distribuição de
viagens, observa-se um melhor aproveitamento da tecnologia disponibilizada, a custos
cada vez menores, um aumento da concorrência comercial na procura de novos clientes.
Segundo Marín A. (2004), com menos de duzentos anos de história, a
distribuição de viagens tem passado por constantes transformações, fazendo o setor
evoluir de forma incrível. As mudanças não terminam e logo a distribuição encontra-se
ainda em processo de amadurecimento, por este motivo, uma atividade insegura.
Os resultados indicaram que as maiores dificuldades em termos de distribuição é
o facto de haver muita concorrência por parte dos grandes operadores internacionais, os
resultados ainda apontam que a pouca utilização de computadores, e-mails, e outros
serviços online por parte dos clientes é um problema da distribuição, porque não ficam
por dentro das novidades e promoções das agências.
The major changes in the tourism sector recorded in recent years were determined by the evolution of ICT, providing great transformations between organizations, suppliers and customers. This evolution has affected the business world, creating great opportunities. To this end, contributed three important innovations: Computer Reservation System (CRS), Global Distribution System (GDS) and the Internet. Shanker (2008) According to CPLP site data (2016), tourism is one of the sectors most dynamic economic and social growth, because it contributes to the inflow of foreign exchange, as well as the promotion of employment. In the case of Cape Verde, tourism is one of the mainstays of economic development of the country. The purpose of this research, considering the most dynamic of the tourism sector in Cape Verde, is to explore how the appearance of Cape Verde in offers from major aggregators such as “Booking”, "E-Dreams" and "Travelcity" influenced the system distribution of tourism in Cape Verde and how does this change the tourist image of Cape Verde. Understand whether this process has brought negative impacts or positive to the country. To achieve these goals, they made 10 interviews in 60% of the Cape Verde islands with managers of major travel agencies and tour operators. Study the impact of e-commerce in the distribution system of tourism in Cape Verde is an option that gave really like to work with the natural pupil of Cape Verde, and on the other hand, given the current importance of this sector of activity in the archipelago. With the development of e-commerce in the travel distribution sector, there is a better use of available technology, the increasingly lower costs, increased commercial competition for new customers. According to Marín (2004), with less than two hundred years of history, travel distribution has undergone constant change, making the sector evolve amazing way. The changes do not end soon and the distribution still lie in the maturation process, therefore, an unsafe activity. The results indicated that the greatest difficulties in terms of distribution is the fact that there is a lot of competition from major international operators, the results also indicate that the limited use of computers, e-mails, and other online services by customers is a distribution problem, why not get inside the news and promotions agency.
The major changes in the tourism sector recorded in recent years were determined by the evolution of ICT, providing great transformations between organizations, suppliers and customers. This evolution has affected the business world, creating great opportunities. To this end, contributed three important innovations: Computer Reservation System (CRS), Global Distribution System (GDS) and the Internet. Shanker (2008) According to CPLP site data (2016), tourism is one of the sectors most dynamic economic and social growth, because it contributes to the inflow of foreign exchange, as well as the promotion of employment. In the case of Cape Verde, tourism is one of the mainstays of economic development of the country. The purpose of this research, considering the most dynamic of the tourism sector in Cape Verde, is to explore how the appearance of Cape Verde in offers from major aggregators such as “Booking”, "E-Dreams" and "Travelcity" influenced the system distribution of tourism in Cape Verde and how does this change the tourist image of Cape Verde. Understand whether this process has brought negative impacts or positive to the country. To achieve these goals, they made 10 interviews in 60% of the Cape Verde islands with managers of major travel agencies and tour operators. Study the impact of e-commerce in the distribution system of tourism in Cape Verde is an option that gave really like to work with the natural pupil of Cape Verde, and on the other hand, given the current importance of this sector of activity in the archipelago. With the development of e-commerce in the travel distribution sector, there is a better use of available technology, the increasingly lower costs, increased commercial competition for new customers. According to Marín (2004), with less than two hundred years of history, travel distribution has undergone constant change, making the sector evolve amazing way. The changes do not end soon and the distribution still lie in the maturation process, therefore, an unsafe activity. The results indicated that the greatest difficulties in terms of distribution is the fact that there is a lot of competition from major international operators, the results also indicate that the limited use of computers, e-mails, and other online services by customers is a distribution problem, why not get inside the news and promotions agency.
Descrição
Palavras-chave
Turismo Internet E-commerce Distribuição Cabo Verde Tourism Cape Verde Distribution