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Esta dissertação tem como objetivo realizar uma reflexão crítica sobre a implementação de políticas de responsabilidade social nas empresas da indústria de cerveja artesanal no distrito de Braga. O principal objetivo que se procura atingir com este trabalho consiste em compreender se a responsabilidade social empresarial está presente na estratégia das empresas estudadas. Neste estudo, foram entrevistadas três empresas, a Cervejaria Letra, a Portuguese Craft Beer e a Régia. Para alcançar os objetivos definidos recorreu-se à entrevista semiestruturada para recolha de informação e procedeu-se à respetiva análise do seu conteúdo. Através da vasta bibliografia sobre a Responsabilidade Social das Empresas, bem como as diversas metodologias e teorias defendidas pelos autores, apesar de não existir um conceito unanimemente aceite por todos, definiu-se o modelo utilizado por Schwartz e Carroll (2003) para analisar as práticas de cada uma destas empresas de produção de cerveja artesanal, avaliar em que medida são praticadas medidas de Responsabilidade Social das Empresas consequentemente, concluir se as empresas apresentam uma estratégia alinhada com as políticas de responsabilidade social empresarial. Após a análise, foi possível concluir que estas empresas adotam práticas de Responsabilidade Social das Empresas, no entanto, adotam-nas, em grande parte, por razões económicas.
This dissertation aims to carry out a critical reflection on the implementation of social responsibility policies in companies in the craft beer industry in the district of Braga. The main objective that is sought with this work is to understand if corporate social responsibility is present in the strategy of the studied companies. In this study, three companies were interviewed, Cervejaria Letra, Portuguese Craft Beer and Régia. To achieve the defined objectives, a semi-structured interview was used to collect information and an analysis of its content was carried out. Through the vast bibliography on Corporate Social Responsibility, as well as the different methodologies and theories defended by the authors, although there is no concept unanimously accepted by all, the model used by Schwartz and Carroll (2003) to analyze the practices was defined of each of these craft beer production companies, evaluate the extent to which Corporate Social Responsibility measures are implemented, consequently, conclude whether the companies present a strategy aligned with corporate social responsibility policies. After the analysis, it was possible to conclude that these companies adopt Corporate Social Responsibility practices, however, they adopt them, in large part, for economic reasons.
This dissertation aims to carry out a critical reflection on the implementation of social responsibility policies in companies in the craft beer industry in the district of Braga. The main objective that is sought with this work is to understand if corporate social responsibility is present in the strategy of the studied companies. In this study, three companies were interviewed, Cervejaria Letra, Portuguese Craft Beer and Régia. To achieve the defined objectives, a semi-structured interview was used to collect information and an analysis of its content was carried out. Through the vast bibliography on Corporate Social Responsibility, as well as the different methodologies and theories defended by the authors, although there is no concept unanimously accepted by all, the model used by Schwartz and Carroll (2003) to analyze the practices was defined of each of these craft beer production companies, evaluate the extent to which Corporate Social Responsibility measures are implemented, consequently, conclude whether the companies present a strategy aligned with corporate social responsibility policies. After the analysis, it was possible to conclude that these companies adopt Corporate Social Responsibility practices, however, they adopt them, in large part, for economic reasons.
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Responsabilidade social das empresas (RSE) Indústria de cerveja artesanal Sustentabilidade Corporate social responsibility (CSR) Craft beer industry Sustainability