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Advisor(s)
Abstract(s)
A difusão massificada da internet e a evolução tecnológica, que se tem vindo a sentir desde o
século XVIII, introduziram inúmeras mudanças quer estruturais, quer quotidianas, diferentes
daquelas que se praticam atualmente em sociedade. Sendo as mais significativas no ensino, na
saúde e na ajuda social.
É no contexto de apoio social que as Organizações Sem Fins Lucrativos (OSFL) são uma
realidade cada vez mais presente na sociedade atual, desenvolvendo um trabalho notável
naquilo que defendem e acreditam. Estas são resultado da iniciativa de diversos cidadãos com
espírito empreendedor, que ajudam a suprimir as maiores necessidades que outro género de
organizações – sejam estas organizações com fins lucrativos ou governamentais – não cobrem.
Porém, torna-se cada vez mais desafiante atingir os cidadãos, chamando a sua atenção para o
trabalho desenvolvido por estas OSFL. Face aos desafios atuais que enfrentam, existe uma
enorme necessidade em adaptar o seu trabalho à era digital para ser possível auxiliar um maior
número de beneficiários, mas também para captarem um maior número de voluntários.
Esta investigação, desenvolvida no âmbito do estágio realizado no departamento juvenil da
Cruz Vermelha Portuguesa – Juventude Cruz Vermelha Portuguesa – teve como objetivo
principal perceber a necessidade de adaptação info-comunicacional que as OSFL carecem para
atingir os seus públicos-alvo.
Both the massive diffusion of the Internet and the technological evolution, that has been experienced since the 18th century, have introduced many different changes – structural and daily – from those currently practiced in society. The most significant ones are in education, health, and social aid. It is in the context of social support that Non-Profit Organizations (NPOs) are an increasingly present reality in today's society, as they develop a remarkable work in what they advocate and believe in. These organizations are an outcome of the initiative of several citizens gifted with an entrepreneurial spirit. They are the ones who manage to suppress the colossal needs that other types of organizations - profitable or governmental - do not cover. However, these organizations are facing the arduous challenge of reaching out citizens and capture their attention to the work done by these NPOs. Therefore, there is an enormous necessity to adapt their current work to the digital era, so that they can help a substantial number of beneficiaries, but also attract a higher volume of volunteers. This research, developed as part of the internship carried out at the youth department of the Portuguese Red Cross - Juventude Cruz Vermelha Portuguesa – had the primary purpose of understanding the need for info-communication adaptation that NPOs need to reach their target audiences.
Both the massive diffusion of the Internet and the technological evolution, that has been experienced since the 18th century, have introduced many different changes – structural and daily – from those currently practiced in society. The most significant ones are in education, health, and social aid. It is in the context of social support that Non-Profit Organizations (NPOs) are an increasingly present reality in today's society, as they develop a remarkable work in what they advocate and believe in. These organizations are an outcome of the initiative of several citizens gifted with an entrepreneurial spirit. They are the ones who manage to suppress the colossal needs that other types of organizations - profitable or governmental - do not cover. However, these organizations are facing the arduous challenge of reaching out citizens and capture their attention to the work done by these NPOs. Therefore, there is an enormous necessity to adapt their current work to the digital era, so that they can help a substantial number of beneficiaries, but also attract a higher volume of volunteers. This research, developed as part of the internship carried out at the youth department of the Portuguese Red Cross - Juventude Cruz Vermelha Portuguesa – had the primary purpose of understanding the need for info-communication adaptation that NPOs need to reach their target audiences.
Description
Keywords
Organizações sem fins lucrativos Era digital Evolução tecnológica Juventude Cruz Vermelha Portuguesa Non-profit organizations Digital age Technological evolution Portuguese Red Cross Youth