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Advisor(s)
Abstract(s)
Os hotéis são uma casa longe de casa, com muitas semelhanças, mas também com muitas diferenças. Este trabalho revê o conhecimento existente sobre questões de privacidade na indústria hoteleira e conclui que este é um campo de atenção crescente por parte de investigadores de todo o mundo, mas que ainda há muito a fazer para ajudar a indústria a adotar as melhores práticas que podem maximizar o lucro, protegendo ao mesmo tempo os direitos de privacidade dos seus clientes. Do conhecimento existente é possível concluir que as questões de privacidade não são apenas uma exigência legal em muitos países, mas também são uma oportunidade administrativa e de marketing para hotéis. No entanto, não há indicações claras para esta indústria sobre como criar, implementar e divulgar políticas adequadas de segurança da informação ou sobre como alinhar as estratégias de marketing com a importância da garantia de privacidade.
Hotels are a home away from home, with many similarities but also with many differences. This work reviews the existing knowledge on privacy issues in the hotel industry and concludes that this is a field of increasing attention from researchers all over the world but there is still much to do in order to help the industry to adopt the best practices that can maximize profit while protecting their clients’ privacy rights. From the existing knowledge it is possible to conclude that privacy issues are not only a legal requirement in many countries, but are also a managerial and marketing opportunity for hotels, but there aren’t clear indications to this industry on how to create, implement and publicize adequate information security policies or on how to align the marketing strategies to the importance of privacy assurance.
Hotels are a home away from home, with many similarities but also with many differences. This work reviews the existing knowledge on privacy issues in the hotel industry and concludes that this is a field of increasing attention from researchers all over the world but there is still much to do in order to help the industry to adopt the best practices that can maximize profit while protecting their clients’ privacy rights. From the existing knowledge it is possible to conclude that privacy issues are not only a legal requirement in many countries, but are also a managerial and marketing opportunity for hotels, but there aren’t clear indications to this industry on how to create, implement and publicize adequate information security policies or on how to align the marketing strategies to the importance of privacy assurance.
Description
Keywords
Privacidade Segurança Hotel Turismo Hospitalidade Privacy Security Hotel Tourism Hospitality