| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 23.85 MB | Adobe PDF |
Orientador(es)
Resumo(s)
Com o aparecimento das novas tecnologias e novos meios de comunicação digitais, que unem
as sociedades por meio de redes, onde o transporte das mensagens é facilitado, mais rápido e
mais centralizado para um público maior, quase todos os aspetos da nossa sociedade viram
uma oportunidade de difundir o ambiente onde já operam com este mundo novo digital. A
política não ficou indiferente. Cada vez mais, os partidos políticos assumem perfis nas redes
sociais e usam-nos para comunicar com os seus eleitores, de forma mais informal, que os
permita alcançar um novo grupo de eleitores, maior e influente. Além disso, também abre
discussões e fóruns de debate político, nos quais as mensagens são replicadas e, de certa
forma, intensificadas.
O âmbito desta dissertação é avaliar o impacto que o uso das redes sociais por parte dos
partidos políticos Iniciativa Liberal e CHEGA teve nas últimas legislativas de 2022 no distrito
de Setúbal, onde cada um deles conseguiu eleger um deputado pela primeira vez. Os dados
para auxiliar a análise foram recolhidos através de um inquérito por questionário e por meio
de entrevistas a dois dos representantes políticos de cada partido.
Neste sentido, os resultados obtidos na presente investigação mostram que, embora haja uma
ligação entre os dois temas, ainda são os meios tradicionais de comunicação e outras práticas
clássicas da política, como os congressos, que são os principais motivadores de votos. Não
obstante, é claro que uma presença nas redes sociais e uma frequência nas publicações
auxilia, uma vez que ajuda a partilhar a mensagem com um público mais jovem e que, muitas
vezes, não está interessado na vida política, nem mesmo em tomar decisões que a afetem.
With the emergence of new technologies and digital media, where societies are united through networks, in which the transport of messages is facilitated, faster and more centralized to a larger audience, almost every sphere of our society took the chance to broaden the environment where they already operated into this new digital world. Politics was one of them. Now more than ever, political parties create profiles on social networks and use them to communicate with their voters, in a more informal way, which allows them to reach a new, larger and influential group of voters. In addition, digital communication opens up discussions and forums for political debate, in which messages are replicated and, in a way, intensified. The scope of this dissertation is to evaluate the impact that the use of social networks by the political parties Iniciativa Liberal and CHEGA had in the last legislative election of 2022 in the district of Setúbal, where each of them managed to elect a deputy for the first time. In light of this, the results obtained in the present investigation show that, although there is a connection between the two themes, it is still the traditional media and other classic political practices, such as congresses, that are the main motivators of votes. However, it is clear that a presence on social networks and a frequency in publications is positive, as it helps to share the message with a younger audience that is often not interested in political life, not even in making decisions that affect it.
With the emergence of new technologies and digital media, where societies are united through networks, in which the transport of messages is facilitated, faster and more centralized to a larger audience, almost every sphere of our society took the chance to broaden the environment where they already operated into this new digital world. Politics was one of them. Now more than ever, political parties create profiles on social networks and use them to communicate with their voters, in a more informal way, which allows them to reach a new, larger and influential group of voters. In addition, digital communication opens up discussions and forums for political debate, in which messages are replicated and, in a way, intensified. The scope of this dissertation is to evaluate the impact that the use of social networks by the political parties Iniciativa Liberal and CHEGA had in the last legislative election of 2022 in the district of Setúbal, where each of them managed to elect a deputy for the first time. In light of this, the results obtained in the present investigation show that, although there is a connection between the two themes, it is still the traditional media and other classic political practices, such as congresses, that are the main motivators of votes. However, it is clear that a presence on social networks and a frequency in publications is positive, as it helps to share the message with a younger audience that is often not interested in political life, not even in making decisions that affect it.
Descrição
Palavras-chave
Redes sociais Partidos políticos Eleições Legislativas 2022 Social networks Political parties Legislative Elections of 2022