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Abstract(s)
A presente investigação é um estudo de caso realizado à consultora de comunicação
ATREVIA, onde nos propomos a compreender se a Comunicação Interna possibilita um
reforço dos Valores e da Cultura Organizacional da mesma.
Quando falamos de organizações falamos de um grupo de pessoas que se reúne com uma
missão comum, uma identidade própria que a define e dita o comportamento ideal. Dentro
de uma organização, os seus membros são o elemento-chave, pelo que a participação e
contribuição de todos, juntamente com a existência de comunicação, é vital para que esta
seja bem-sucedida e os objectivos sejam alcançados.
Considerando o facto de que todas as organizações devem possuir uma cultura específica,
que as define e distingue das demais, torna-se relevante compreender qual a relação entre a
Cultura Organizacional e a Comunicação Interna, e que efeitos estas produzem nas
organizações.
Através dos modelos de Pereira (1999) e de Brault (1993), foram realizadas Entrevistas em
profundidade. Os resultados obtidos permitiram concluir que, como sistematizado nas
Hipóteses em estudo, os Valores Culturais da ATREVIA são compreendidos e bemrecebidos
pelos seus colaboradores dirigentes através da existência de uma política de
Comunicação Interna activa.
The present investigation is a case study carried out to the communication consultant ATREVIA, where we set ourselves to understand if the Internal Communication enables a reinforcement of its Organizational Culture and Values. When we talk about organizations we talk about a group of people that gets together with a common mission, an identity that defines it and sets the ideal behaviour. Within an organization, the key element are their members, so all of their participation and contribution, along with the existence of communication, is vital for its sucess and the goals’ achievement. Considering the fact that all organizations must have a specific culture, that defines and distinguishes them from the other ones, it becomes relevant to understand the relationship between Organizational Culture and Internal Communication, and the effects produced in organizations. Through the models developed by Pereira (1999) and Brault (1993), we conducted depth Interviews. The results obtained allowed us to conclude that, as systematized in the Hypotheses under study, the Cultural Values of the organization ATREVIA are understood and well received by its leading employees through the existence of an active Internal Communication policy.
The present investigation is a case study carried out to the communication consultant ATREVIA, where we set ourselves to understand if the Internal Communication enables a reinforcement of its Organizational Culture and Values. When we talk about organizations we talk about a group of people that gets together with a common mission, an identity that defines it and sets the ideal behaviour. Within an organization, the key element are their members, so all of their participation and contribution, along with the existence of communication, is vital for its sucess and the goals’ achievement. Considering the fact that all organizations must have a specific culture, that defines and distinguishes them from the other ones, it becomes relevant to understand the relationship between Organizational Culture and Internal Communication, and the effects produced in organizations. Through the models developed by Pereira (1999) and Brault (1993), we conducted depth Interviews. The results obtained allowed us to conclude that, as systematized in the Hypotheses under study, the Cultural Values of the organization ATREVIA are understood and well received by its leading employees through the existence of an active Internal Communication policy.
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Keywords
Organizações Comunicação interna Cultura organizacional Valores organizacionais Organizations Internal communication Organizational culture Organizational values